One of the strategic concepts the 2 Guyz on Marketing look is Promotion. Promotion is one of the key concepts shared with luminary E. Jerome McCarthy’s original 4 P’s of the Marketing Mix. It’s where all the…
When the 2 Guyz On Marketing were young and you needed to know something, you went to a library and found an encyclopedia, or a book. Today you go to the internet. Even then, you used to…
Everyone knows the holidays are the biggest retail sales season. What was once a quaint time of changing weather and festive meals is now the Super Bowl season for promotion, selling, banners and retail sales. But what…
In this, the second part of our discussion of the new :06 commercial, the 2 Guyz On Marketing look at what marketing is, and how this new commercial fits the definition. Larry Steven Londre offers one unique…
The 2 Guyz On Marketing have found what may be the longest promotional TV tease related to the solar eclipse. There is promotional all around us all the time, but during this most recent eclipse event, it’s…
In early days there were :60 second commercials. Larry Steven Londre and Brian Hemsworth, the 2 Guyz On Marketing, spent much of their careers doing :30 commercials, with the occasional :15 or :10. Now we are witnessing…
The 2 Guyz On Marketing are always looking for promotional ideas and concepts under the nine P’s of Marketing. We love discussing them. Today it’s a combinations. It’s the “Fight for Los Angeles” as the Rams and…
The Los Angeles Chargers need to play better. On and off the field. The Charger Los Angeles (or is it Los Angeles Chargers, their promotion has it both ways), fumbled their Marketing and promotion. Great to be…
The 2 Guyz On Marketing (aka 2 Guys On Marketing) are heading off to the L.A. Chargers home pre-season opener this weeking. Fresh from their move, how will they do…from a marketing standpoint? Let’s loo at 2…
How can the 2 Guyz of marketing blend Marketing with the solar eclipse? First when is the solar eclipse? Solar eclipse is coming up on August 21, 2017. On that day, a , a total solar eclipse…
Back to school Fall semester. It actually used to start in the fall. Now Fall semester starts in the Summer. Go figure. Whenever it starts, it’s a time of excitement. However good the summer was, most students…
Our original title was “2 White Guyz on Marketing Comment on P&G’s “The Talk.” Until Larry changed it. We tell you that for the sake of transparency. Brian felt that we, the 2 Guyz On Marketing, may…
Gucci Commercial…Really? The puzzlement comes not from the fact that it’s television, it comes from, well, you need to watch it to see. Here’s a link to the Fall Winter 2017 collection commercial from Gucci. I give…
This morning I was on a bike ride we do every Friday. I stopped. I saw an example of “demarketing” and took a photo. In Venice there was a parking lot sign. It read “NO CAR OR…
