The Baddies are back! Each year “Baddie” awards are chosen by The 2 GUYZ On Marketing. They represent the very WORST in marketing, promotion and advertising. They are awarded for things that are simply unbelievable, inappropriate, lacking…
Teens are using Juul. There’s a rise in vaping among teens. Is that evidence that Juul is marketing to kids? Not yet. But it is evidence of something. The facts: Juul’s first promotional campaign “Vaporized,” started in 2015….
Here’s a Twist: Using A Dead Celebrity. The 2 Guyz On Marketing teach that we live in a celebrity-crazed culture. Londre recently found an ad for the Centers for Disease Control using deceased Leonard Nimoy, best know…
In the year of their 30th anniversary for the watershed “Just Do It” campaign, Nike aired a new 90 second spot “Dream Crazier”. Serena Williams narrates the moving spot that depicts woman after woman, girl after girl,…
Some lessons learned from Super Bowl LIII. As an owner, operator, supervisor, marketing executive, manager or employee, can your customers, clients or users tell the difference between your product or service and your competition? Do you…
The game was close. Defenses dominated. Scoring was low. Lowest in Super Bowl history. And so were the ratings. Lowest in a decade. ,TV spots cost the most in history, up to $5.3M per :30 and that…
So there were are, the family has all gathered for a holiday together. The senior-most relatives are in the comfy spots. Kids are all around, some playing, others watching television with glee. And then it pops up….
Welcome to the first annual Baddie Awards. Baddies awarded by the 2 GUYZ On Marketing are simply unbelievable, inappropriate, lacking authenticity, bad, and/or horrible efforts in any area of marketing. It can be a concept, creative, production…
We all live and work in communities. Some small. Some large. But when it comes to marketing to our community, advertisers have to be even more sensitive during a crisis. This ad was published by Ford’s Simi…
Did you hear about the lemonade stand in a Denver park, “operated” by a six-year old and a four year old? Have we gone too far to shut down neighborhood lemonade stands? Having the police close down…
Is 27 Years Too Long For A Banner That Says “Best Hamburger In Southern California?” The 2 Guyz on Marketing think “yes.” Why? Multiple reasons. 2 Guyz Larry remembers the on-air radio contest in 1991 on the…
Just after having more ads than ever during the Super Bowl and Winter Olympics, NBC is cutting back. Comcast/NBCUniversal has announced that it will cut TV spots in primetime by 20% across all of their TV networks….
In 2016, for Marketing professionals, brand managers, TV stations and the media, it sounded like a smart, strategic promotion and a bold move for General Mills to promote “no high fructose,” “no artificial colors” and “no artificial…
The big game is over. Fortunes have been made…and lost. Had enough chips and dip? In Super Bowl LII TV viewers saw Doritos chips and Avocados From Mexico as two of the advertisers. Makes sense since most…
