9 HOT TOPICS FOR MARKETING CLASSES THIS FALL
Fall is such a great time to be in school, and that goes for being an instructor as well. The faces are freshly scrubbed, their eyes are wide open, and everyone is eager to learn. As Marketing…
Wendy’s Slaying The Internet With Witty Twitter Posts
The 2 Guyz recently asked a class full of university seniors, “Which brand is kicking butt on Twitter?” “WENDY’S!!!” (@Wendys on Twitter). (Thanks COM 490!). While Taco Bell seemed to hold the crown a year or two…
3 Things We Didn’t Learn In School About Marketing
Marketing is a fluid discipline. It is always moving and changing. In accounting, 2+2 is always 4. Engineering follows the laws of Science. Medicine works on measured outcomes. But marketing is, well, less constant. Therefore, what’s taught,…
After The (Superbowl) Party Is Over…
The big game is over. Fortunes have been made…and lost. Had enough chips and dip? In Super Bowl LII TV viewers saw Doritos chips and Avocados From Mexico as two of the advertisers. Makes sense since most…
Eating Tide Pods And Demarketing
Procter & Gamble wants to stop the “Tide Pod Challenge,“ which in 2018 is a social media trend. Teenagers are biting and eating a Tide pod, Proctor & Gamble’s single-load laundry detergent packet. There are videos promoting…
Partnerships and Alliances Are Not Easy.
We Are Mixing Pizza and Self Driving Vehicles with the 9P’s of Marketing. Most of the time marketers can’t create customer value and build customer relationships by themselves. They need to work closely with partners and alliances…
Part 2 of 9: PEOPLE – from the 9 P’s of Marketing
NOTE: This is the 2nd in a special 9 part series on Larry Steven Londre’s 9 P’s of Marketing. “People,” one of the nine elements or components of marketing, is another addition to E. Jerome McCarthy’s original…
Part 1 of 9: PLANNING – from the 9 P’s of Marketing*
E. Jerome MCcarthy gave us the 4 P’s of the Marketing Mix all the way back in 1960. It’s been a great framework to learn about marketing. Much is owed to Jerry, who passed away just two…
Segmenting, Targeting, and Positioning
The 2 Guyz On Marketing take on the often confusing terms that marketers and advertisers use. These terms can be a bit confusing, so the 2 Guyz taken on the task of using the terms in sentences…
Hotel Differentiation & Hospitality Marketing
One of the strategic concepts the 2 Guyz on Marketing look is Promotion. Promotion is one of the key concepts shared with luminary E. Jerome McCarthy’s original 4 P’s of the Marketing Mix. It’s where all the…
The 2nd Biggest Retail Sales Season – Back To School
Everyone knows the holidays are the biggest retail sales season. What was once a quaint time of changing weather and festive meals is now the Super Bowl season for promotion, selling, banners and retail sales. But what…
Going “Back To School”… M-School
Back to school Fall semester. It actually used to start in the fall. Now Fall semester starts in the Summer. Go figure. Whenever it starts, it’s a time of excitement. However good the summer was, most students…