Marketing Amidst COVID-19
Check out our first “split location” video as we explore marketing implications of COVID-19.
Demarketing In The Time Of Coronavirus
MLB, NBA, NCAA March Madness, cruise lines, theme parks, movie theatres, other venues, schools and more have closed, or shut down. It seems like everything is closing down. Londre, one of the 2 Guyz on Marketing, saw…
The 2019 Baddie Awards Are Here!
The Baddies are back! Each year “Baddie” awards are chosen by The 2 GUYZ On Marketing. They represent the very WORST in marketing, promotion and advertising. They are awarded for things that are simply unbelievable, inappropriate, lacking…
Chicken Wars
CHICKEN WARS It all started with Popeye’s introducing a new chicken sandwich. It consists of some chicken on brioche, with pickles and mayo. That’s it. This was way back, a little more than two weeks or on…
Revisiting People (From The 9 P’s of Marketing)
People, one of the nine elements or components of marketing, is another addition to E. Jerome McCarthy’s original 4P’s of the Marketing Mix. For a long time, companies focused on WHAT they sold (Product). Then there was…
The Value of (Dead) Celebrities
Here’s a Twist: Using A Dead Celebrity. The 2 Guyz On Marketing teach that we live in a celebrity-crazed culture. Londre recently found an ad for the Centers for Disease Control using deceased Leonard Nimoy, best know…
Revisiting Presentation (From the 9 P’s of Marketing)
Presentation is one of the important nine P’s of Marketing, and while it may contain branding issues and Promotion, it’s much more than an afterthought. It’s a separate and distinct “P”. Here’s where the rubber hit the…
Revisiting Passion (from the 9 P’s of Marketing)
iPhone versus Android? Which one has more buyers waiting for the new launch? Which gets more publicity? Whose buyers tell their friends how cool their new purchase is? It’s about beliefs and expectations, plus perceptions. Companies may…
The High Cost of Free (Shipping)
You do it. We do it. Everyone does it. We Google search for a product. An Amazon result is likely in the top 3 positions. We click. Voila! We land on the product we’re interested in. (Interesting…
Marketing and the Cash Vs. Mobile Pay Problem
In our reading and study, people and consumers are looking for simplicity in making payments, especially mobile payments. In class we may use age as a differentiator. We’d ask students about age or generation and how technology-oriented…
It’s Easter time…that means Peeps!
A multitude of flavors and colors. They can be dipped in white or dark chocolate. Do you love Peeps? That sweet marshmallow candy shaped like a chick or bunny. The national media seems to love them. We…
More Superbowl Advertising Insights 2019!
Some lessons learned from Super Bowl LIII. As an owner, operator, supervisor, marketing executive, manager or employee, can your customers, clients or users tell the difference between your product or service and your competition? Do you…
The 2 Guyz On Marketing Announce: The 2018 BADDIE AWARDS FOR BAD MARKETING & ADVERTISING
Welcome to the first annual Baddie Awards. Baddies awarded by the 2 GUYZ On Marketing are simply unbelievable, inappropriate, lacking authenticity, bad, and/or horrible efforts in any area of marketing. It can be a concept, creative, production…
What Makes A Great Slogan?
Here’s a quick video with some of our favorite slogans along with a few of the things your company or brand slogans should include!
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