Companies may no longer be judged on what they say, but rather on what they do. Whatever goods and services a company is selling, business will always be better and more sustained when their buyers (“People”) and employees buy into the company’s culture which is aligned with their customers and users.
Mahatma Gandhi said:
“Your beliefs become
your thoughts,
Your thoughts become your words,
Your words become your actions,
Your actions become your habits,
Your habits become your values,
Your values become your destiny.”
Why is this quote important to marketing and branding? And from The 2 Guyz On Marketing, how does “passion” fit into the 9P’s of Marketing?
We teach and consult that companies sell and buyers purchase more than the functions of the products or services. Companies and “People” exchange feelings, thoughts, words, actions, habits, and values.
Branding may fit them together. As a brand manager or marketing manager it starts with “believing” in the product and services you market and sell. Passion needs to show in the “presentation” of your product, service or brand.
How is your company’s passion revealed in promoting and selling the product or service? How about in its design, its engineering, its delivery and its setup?
Most people wouldn’t think of “passion” as a variable and a way to differentiate your product or service, but it can be very impactful. Meaningful, too.
One example. Apple’s passion. It shows in all they do. Buyers love cool, elegant technology that makes your life better. Apple products ooze passion not just in their marketing, but in everything they do.
For The 2 Guyz, “Passion” is seen as those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services.
Emotional, as distinguished from reason and rational decision-making:
How about passionate sales people? Many sales persons dispute the concept that the majority of sales people can present and sell anything to potential buyers and users, whether the sales people believe in the product or not.
That may have been true in the past, before the web, when manufacturers, producers and sellers held distinct information and specific product advantages, with buyers having limited choices. Not now.
Some examples and insights
Millennials and Gen Z care more about passion than previous generations. They want brands to “stand for something.”
Product with “passion” can stand out. Product without will much more likely get lost in the crowded marketplace.
]]>“Your beliefs become your thoughts,
Your thoughts become your words,
Your words become your actions,
Your actions become your habits,
Your habits become your values,
Your values become your destiny.”
Why is this quote important? And from the 2 Guyz On Marketing, what are the 9P’s of Marketing and how does “passion” fit into them?
We teach and consult that companies sell and buyers more than products or services. They exchange feelings, thoughts, words, actions, habits, and values.
Branding may fit them together. As a brand manager or marketing manager it starts with “believing” in the product and services you market and sell. Passion needs to show in the “presentation” of your product, service, or brand.
How is your passion revealed in promoting and selling the product or service? How about in its design, its engineering, its delivery, and its setup?
Most people wouldn’t think of “passion” as a variable and a way to differentiate your product or service. It can be very impactful.
One example. Apple’s got it. It shows in all they do. They love cool, elegant technology that makes your life better. They ooze passion not just in their marketing, but in everything they do.
For the 2 Guyz ,“Passion” is seen those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services.
How about passionate sales people? Many sales persons dispute the concept that many sales people can present and sell anything to potential buyers and users, whether the sales people believe in the product or not.
That may have been true in the past, before the web, when manufacturers, producers and sellers held distinct information and specific product advantages, with buyers having limited choices. Not now.
Today, buyers can find tons of information about products, product lines, product variables, product attributes, distribution options, strategic partnerships, pricing, sales promotions, new product development, and more.
Product with “passion” can stand out. Product without will much more likely get lost in the crowded marketplace.
For more Marketing insights, ideas, concepts and Marketing solutions: Go to Londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s or Nine P’s/9P’s of Marketing.
*Created by Larry Steven Londre. Copyright 2007.
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