29 Years Too Long
Yes, 29 years was too long for a banner that said. “Best Hamburger In Southern California” The old banner has finally come down and been replaced. It probably took the 2 Guyz’ relentlessness…and Covid-19. The 2 Guyz…
Yes, 29 years was too long for a banner that said. “Best Hamburger In Southern California” The old banner has finally come down and been replaced. It probably took the 2 Guyz’ relentlessness…and Covid-19. The 2 Guyz…
As the 2 Guyz On Marketing, we believe many people feel that Marketing = Promotion and Promotion equals Marketing. Exclusively. But to the 2 Guyz On Marketing, Place, or distribution, is separate but important element under the…
Is 27 Years Too Long For A Banner That Says “Best Hamburger In Southern California?” The 2 Guyz on Marketing think “yes.” Why? Multiple reasons. 2 Guyz Larry remembers the on-air radio contest in 1991 on the…
What Is Creativity? Sometimes it’s pure imagination. Better put, creativity is imagination and originality. So what do you do when you a producing the Academy Awards one year after their biggest flub…ever? Get creative. While your company…
Did you hear that Gerber has a new spokesperson or, in this case, a new spokesbaby, an 18-month-old with Down Syndrome? What do the 2 Guyz On Marketing look for in spokespersons or celebrities? Why use a…
Procter & Gamble wants to stop the “Tide Pod Challenge,“ which in 2018 is a social media trend. Teenagers are biting and eating a Tide pod, Proctor & Gamble’s single-load laundry detergent packet. There are videos promoting…
The 2 Guyz On Marketing live and grew up in California. Born, educated, trained in advertising and teach in California. It’s what we do. It’s what we love. Over the years we hadn’t seen too many Sonic®…
The 2 Guyz On Marketing are here to serve, and we try to provide important information for everyday life. We also like to bring to you marketing insights. It’s the movie & holiday season, so today we…
Let’s take a moment to look more closely at “Promotion,” one of the nine elements or components: Promotion: Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. The activities that communicate the…
It’s a question we get frequently from clients and students? Last month Larry went to a presentation on the “Death of Retail,” at the UCLA Economic Forecast. He mentioned to his table that the bet for over/under…
As One of the 2 Guyz on Marketing, I (Larry) don’t believe Applebee’s offer of $1 margaritas during Neighborhood Appreciation October would get me in. They call them “Dollaritas,” those would fall under Product, in the Nine…
The 2 Guyz On Marketing Score This As “Stupid”. Using the nine P’s of Marketing, we put this under dumb “Presentation” and dumb Promotion“ by Sherwin Williams, the paint company. Sherwin Williams won’t be paying $1 million….
Everyone talks about marketing, and everyone talks about promotion. What’s the difference between those two terms? Are they interchangeable? Click on the video and see what the 2 Guyz have to say!
One of the strategic concepts the 2 Guyz on Marketing look is Promotion. Promotion is one of the key concepts shared with luminary E. Jerome McCarthy’s original 4 P’s of the Marketing Mix. It’s where all the…