Nike crazy? Yup!
In the year of their 30th anniversary for the watershed “Just Do It” campaign, Nike aired a new 90 second spot “Dream Crazier”. Serena Williams narrates the moving spot that depicts woman after woman, girl after girl,…
More Superbowl Advertising Insights 2019!
Some lessons learned from Super Bowl LIII. As an owner, operator, supervisor, marketing executive, manager or employee, can your customers, clients or users tell the difference between your product or service and your competition? Do you…
Marketing Lessons Learned from Superbowl 2019
The game was close. Defenses dominated. Scoring was low. Lowest in Super Bowl history. And so were the ratings. Lowest in a decade. ,TV spots cost the most in history, up to $5.3M per :30 and that…
The 2 Guyz Love a Clever Idea And Smart Promotion…Hollywood Style!
What Is Creativity? Sometimes it’s pure imagination. Better put, creativity is imagination and originality. So what do you do when you a producing the Academy Awards one year after their biggest flub…ever? Get creative. While your company…
Wait, Fewer Commercial Spots?
Just after having more ads than ever during the Super Bowl and Winter Olympics, NBC is cutting back. Comcast/NBCUniversal has announced that it will cut TV spots in primetime by 20% across all of their TV networks….
The Grammys – From a Marketing POV
Maybe it’s the Product, a critical part of marketing. But the Grammys…simply not a great show. A million reasons not to continuing to watch the Grammys this week. I know a friend who posted she watched 30…
How To Sound Like A Superbowl Advertising Expert
Want to look smart, witty, and intelligent watching the TV spots in the Super Bowl next Sunday? Yes, the Super Bowl LII is next Sunday… As college instructors and bloggers, we want to help! The 2 Guyz…
The “Other” Two Guy On Marketing…for Sonic!
The 2 Guyz On Marketing live and grew up in California. Born, educated, trained in advertising and teach in California. It’s what we do. It’s what we love. Over the years we hadn’t seen too many Sonic®…
GameStop Commercial Goes To Sh*t? Ethics of Dropping the S-Bomb in Advertising!
So there I am (2 Guyz Brian here), watching TV a week or so before Christmas. A busy season, lots of work, teaching, and travel, plus colds and flu. So I opted to catch up on a…
Papa John’s Blaming NFL Player Protests for Poor Sales
Wow, an advertiser Papa John’s is blaming the NFL player protests for lack of sales. Hmm, is that the reason? Various news sources put the NFL ratings decline at about 5-6% this year, which is a pretty…
VIDEO: Is The :06 Commercial Good Marketing?
In this, the second part of our discussion of the new :06 commercial, the 2 Guyz On Marketing look at what marketing is, and how this new commercial fits the definition. Larry Steven Londre offers one unique…
Video: Are we ready for the :06 commercial?
In early days there were :60 second commercials. Larry Steven Londre and Brian Hemsworth, the 2 Guyz On Marketing, spent much of their careers doing :30 commercials, with the occasional :15 or :10. Now we are witnessing…
Ad Critique: 2 Guyz On Marketing Comment On P&G’s “The Talk”
Our original title was “2 White Guyz on Marketing Comment on P&G’s “The Talk.” Until Larry changed it. We tell you that for the sake of transparency. Brian felt that we, the 2 Guyz On Marketing, may…
Ad Critique: Gucci Commercial…Really?
Gucci Commercial…Really? The puzzlement comes not from the fact that it’s television, it comes from, well, you need to watch it to see. Here’s a link to the Fall Winter 2017 collection commercial from Gucci. I give…
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