Larry Steven Londre

Larry Steven Londre, one of the 2 Guyz On Marketing.

For more than 40 years,  Larry Steven Londre has been a strategic marketing, advertising and media professional. He has worked within companies (DIRECTV, The Music Center of LA/Performing Arts Center of Los Angeles, Disney, Security Pacific Bank) and within advertising agencies. He has also worked as a client, with several advertising agencies, media buying services, marketing research organizations, design companies, direct marketing/mail and other marketing firms reporting to me.

He has received California State University Ambassadors’ “Polished Apple Awards” (2006 and 2008) for teaching, mentoring and inspiring students on campus, the USC Parents’ Association Outstanding Teaching and Mentoring Award (2006) and have received the Outstanding Citizen Award (1993) from the Los Angeles City Council. He has been a member of the Advertising Club of Los Angeles since 1975, and an active member of the board of directors. The club’s largest membership groups are clients, media, production, creative and advertising agency executives.

The Ad Club, along with two other associations, developed into thinkLA in 2006. Since 1975, he has also been a member, board member and executive board member (Treasurer, Secretary) of AD RELIEF, previously Advertising Industry Emergency Fund (AIEF), a volunteer organization made up of advertising executives brought together to help their colleagues in times of a life crisis. AD RELIEF has granted more than two million dollars in emergency money to individuals in the greater Los Angeles advertising and promotions community.

Created and own the copyright for the Marketing concept, the Nine P’s/9 P’s ©2007 of Marketing.

 

SENIOR LECTURER, INSTRUCTOR, SPEAKER, PRESENTER, LECTURER,  ADJUNCT FACULTY PROFESSOR

1975–Present

For past 40 years, taught and presented on many subjects including Marketing Management; Business Strategies Development, Execution and Implementation; Global Strategies; Business Strategies for Entertainment and Communication Companies; Advertising; Promotion; Integrated Marketing (IMC) and others in the graduate and undergraduate programs at the following schools and/or departments:

  • University of Southern California (includes Marshall School of Business, Marshall » Lloyd Greif Center for Entrepreneurial Studies, Annenberg School for Communication and Journalism, Gould School of Law)
  • Pepperdine University’s MBA program (final, capstone classes in the MBA program; Seaver Center for Communication and Business, including Advertising, Com 590 and Senior Seminar in Communication
  • CSUN, California State University, Northridge (David Nazarian College of Business and Economics)
  • Loyola Marymount University
  • Southwestern School of Law
  • Loyola Law School
  • UCLA
  • Advertising Center
  • Northrup University
  • Cerritos College

My courses, over 79 semesters, have included:

  • MBAM 659 and MBAM 660: Business Strategies Development, Execution and Implementation (Final, capstone class in  classes in the MBA program at Pepperdine)
  • MBFE 658: Strategic Marketing
  • GSBA 528: Marketing Management
  • MKT 653: Integrated Marketing Communications (IMC)
  • MBAM 619A and 619B: Business Strategies and Implementation
  • COMM 542: Business Strategies for Entertainment and Communication Companies
  • COMM 541: Integrated Media and Communication Strategies
  • GSBA 528:  Marketing Management
  • MKT 440: Integrated Marketing Communications
  • JOUR 340: Introduction to Advertising
  • BUS 307: Marketing Management
  • MKT 304: Marketing Management
  • MKT 100: Conceptual Foundations of American Enterprise
  • COMM 599: Global Communication

Frequent guest lecturer in Marketing, Branding, Consumer Behavior, Advertising, Business Strategies and Global Marketing & Media:

  • Pepperdine University, Seaver Center for Communication and Business, including Advertising, Com 590: Senior Seminar in Communication
  • USC Marshall » Lloyd Greif Center for Entrepreneurial Studies program, and Marshall School of Business
  • USC Gould School of Law
  • UCLA School of Law
  • Southwestern School of Law
  • Loyola Law School
  • UCLA School of Television, Film and Digital Media, “Trends in Television and Emergence of Multiplatform Media” and “Television & New Media: Business and Legal Issues”
  • California State University, Northridge (CSUN), College of Business and Economics (graduate and under graduate); American Marketing Association chapter
  • California Lutheran University/CLU
  • Orange Coast College
  • Advertising Center
  • USC Dornsife College of Letters, Arts & Sciences, “Principles of Consumer Psychology,” in the Master’s Human Behavior program
  • FEWA (Forensic Expert Witness Association)
  • Growth Consultants & Leading Grow Wise Forums/STAR Business Consulting, Inc. Top Line Revenue Group

Have conducted Marketing and Business Strategies Classes/Seminars/Workshops/Webinars in USA, China, Hong Kong, Cuba and on the web, including:

  • “Update, Manage and Promote Your Expert Witness Practice for Maximum Impact,” FEWA (Forensic Expert Witness Association) Panel and Educational Training, April 2017
  • “Evaluating Super Bowl LI Advertising, Spots and Promotion: Good and Bad Spots. The Challenges, With the Nine P’s of Marketing.” Presentation at Pepperdine’s Seaver College, Business Administration, Communication Division, the Advertising and Advertising Media classes, February 2017
  • “Understanding Marketing’s Nine P’s. Branding. Promotion’s Eight Elements. Advertising. With Global Examples” presentation at Pepperdine’s Seaver College, Business Administration, October, 2016
  • USC’s “Inspire. Network. Connect.” Alumni Leadership Conference and Workshop, as featured speaker and panelist with “Demystifying Communications” presentation, September, 2016
  • “Super Bowl 2016. The Best and Worst Ads. With 9P’s of Marketing. What Worked and “It’s Only Creative If It Sells.” Pepperdine’s College of Business and their IMC class, plus Cerritos College’s Television Production class, 2016
  • “Your eVitamins: Educate, Encourage. Engage, Energize, With the Nine P’s of Marketing,” Pepperdine’s College of Business, 2015
  • “For Experts or Potential Experts: Marketing is Bigger Than Just Advertising, With the Nine P’s of Marketing” at FEWA (Forensic Expert Witness Association) Annual Conference, Courses and Symposium, Expert Witness Marketing & Business Development Summit, April 2015
  • “Courting, Cross Selling and Cross Promoting: Pumping up the Pipeline in the Expert Witness Community” at FEWA (Forensic Expert Witness Association) meeting and panel, November 2014
  • “Confusion between Marketing & Advertising: What is Marketing? Advertising? Use of Media and Social Media. Plenty of Examples” UCLA’s graduate class, Television & New Media: Business and Legal Issues, 2014
  • Presenter of “Practical Business Insights into Marketing. It’s More Than Just Advertising. Really, With The Nine P’s of Marketing” at the Westchester Rotary, October 2014
  • “What You Don’t Know About Marketing & Advertising Can Burn You,” sponsored by the Business Law Society at Southwestern School of Law, 2014
  • USC Gould School of Law Alumni Association Speaker Series “Confusion between Marketing & Advertising: What difference does it make to Judges and Lawyers?” Approved State Bar of California, Continuing Legal Education(CLE) credit, April, 2014
  • “Planning. Nine P’s of Marketing. Research. Good Ads, Bad Ads, Creativity & Sales.” Pepperdine’s College of Business and their IMC class, January, 2014
  • “What Clients Expect or What Clients Should Expect From Their Agencies and Partners,” 2013
  • “Effective Targeting with the Nine P’s for a Great 2014,” for Growth Consultants & Leading Grow Wise Forums/STAR Business Consulting, Inc., Top Line Revenue Group, 2013
  • “Getting an Interview. Landing a Job. Practical, Insightful, Timely Advice and Counsel,” for American Marketing Association (AMA), CSUN chapter, 2013
  • “What is Marketing? What is Advertising? What is Promotion? What is Sales Promotion? With the Nine P’s of Marketing & More, “ for UCLA School of Law, 2013
  • American Marketing Association (AMA) chapter presentation: “Marketing, Branding, Promotion, Advertising, Push & Pull, Integrated Communication & Global Examples,” 2012.
  • “Cuba: Insights, Keys and Observations in its Marketing and Advertising”  2012
  • “Best Global Marketing Tips, Techniques & Tactics for Marketing Executives in 2011.” USC and Pepperdine, 2011
  • “Global Marketing & Advertising, including Planning, Tips, Tactics and Best Practices,” 2011
  • “Understanding Branding, Blending Push & Pull Strategies, with Integrated and Global Communication Examples,” 2011 and 2010
  • “Understanding Branding, Blending Push & Pull Strategies, with Integrated and Global Communication Examples.” USC, Pepperdine and CSUN, 2011, 2010 and 2009
  • “Effective & Efficient Marketing, Strategies & Promotions,” California Small Business Success Conferences, May 2007
  • “Power Marketing & Advertising: Planning, Developing and Executing Global Strategies,” in Shanghai, China, 2004
  • “Five Business Books that Made a Difference,” Ad Club of Los Angeles Development Roundtable, sponsored by Smart Money, 1997.
  • Program Presenter, Public Relations Society of America (PRSA) “Successful Strategies, Programs and Events for Non-Profits in the 90’s.”  July 1990
  • Non-Profits in the 90’s PIRATES (Public Service Directors) Presenter: “Where the Community Meets the Media: There’s Always Been a Part of Public Service in My Blood.” June 1990

 

Larry lives in Los Angeles with his wife, Patti. They have been married for 39 years or as Patti says “when the earth cooled.” Larry and Patti love to travel, go to movies, and work in the community of Playa Vista.

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