9 HOT TOPICS FOR MARKETING CLASSES THIS FALL
Fall is such a great time to be in school, and that goes for being an instructor as well. The faces are freshly scrubbed, their eyes are wide open, and everyone is eager to learn. As Marketing…
FREE BEER – It works!
Reported this week in the Wall Street Journal, Sea World had strong revenue in the second quarter, after years of poor results. Many have suggested attendance and revenue have tanked after the movie “Blackfish,” which reported many…
China Charging for Creative Pitches…It’s a Good Thing!
It’s always been a practice in the advertising business to ask for free creative pitches from prospective advertising and promotional agencies. There has been a long history of offering work for free. It’s called doing it “on…
Liberty Mutual Marketing A Big “Non Benefit” to Californians
Advertisers, clients and advertising agencies use research to find out what the potential customer wants. In the insurance business, “accident forgiveness” is something that was probably discovered (or at least validated) through research. 2 Guyz Larry was…
The Death of Lemonade Stands and Entrepreneurial Skills
Did you hear about the lemonade stand in a Denver park, “operated” by a six-year old and a four year old? Have we gone too far to shut down neighborhood lemonade stands? Having the police close down…
Papa John’s And Ronald McDonald’s: Two Mascots And Spokespeople Not Loving It!
The 2 Guyz on Marketing just finished comparing notes on Papa John’s John Schlatter, who’s been in the news with racial slurs, fights with NFL, bouts with MLB, and decreasing sales at Papa John’s stores. Papa John’s,…
Marketing In Mayhem – Lessons From Build-A-Bear
Your marketing team or agency comes up with a promotion. It’s designed to bring bodies in the door. You discount your price, an appeal to get people to act now. And it works. In fact, the promotion…
The Power of Price…In Any Language
The 2 Guyz On Marketing remember RC Cola from when we were kids. RC is shortened from Royal Crown Cola. It was a fun drink in high school. Larry would go to the liquor store on Slauson….
A Lesson In Differentiation…By Not Being Different
Last month I (2 Guyz Larry) was traveling in Uzbekistan, (yes, on purpose), where 85% of the cars are painted the color of white. At one dealership I found all of the cars on display were white….
Part 9 of 9: PASSION – From the 9 P’s of Marketing*
Mahatma Gandhi said: “Your beliefs become your thoughts, Your thoughts become your words, Your words become your actions, Your actions become your habits, Your habits become your values, Your values become your destiny.” Why is this quote…
Part 8 of 9: PRESENTATION – From the 9 P’s of Marketing*
Presentation is one of the important nine P’s of Marketing, and while it may contain Promotion, it’s much more than an afterthought. It’s a separate and distinct “P” from the 9 P’s of Marketing. Can your customers,…
Part 7 of 9: PARTNERS – From the 9 P’s of Marketing*
The 2 Guyz on Marketing know and see the changes which are occurring in how marketers connect with their agencies, suppliers, channel partners and others. This post in a series is one and how “Partners” are integral…
Part 6 of 9: PLACE – From the 9 P’s of Marketing*
As the 2 Guyz On Marketing, we believe many people feel that Marketing = Promotion and Promotion equals Marketing. Exclusively. But to the 2 Guyz On Marketing, Place, or distribution, is separate but important element under the…
When Your Product Is Your Building.
The Longaberger Building, where the building is the brand. There are plenty of Marketing and business stories here. Last year, while at Ohio State University, 2 Guyz Larry and his wife took a detour to see the…