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9 P's Of Marketing, Marketing, Marketing 101, Marketing Basics, People

Revisiting People (From The 9 P’s of Marketing)

July 23, 2019

People, one of the nine elements or components of marketing, is another addition to E. Jerome McCarthy’s original 4P’s of the Marketing Mix.  For a long time, companies focused on WHAT they sold (Product). Then there was…

Advertising, Celebrity, Marketing

The Value of (Dead) Celebrities

July 12, 2019

Here’s a Twist:  Using A Dead Celebrity. The 2 Guyz On Marketing teach that we live in a celebrity-crazed culture. Londre recently found an ad for the Centers for Disease Control using deceased Leonard Nimoy, best know…

9 P's Of Marketing, Price

Revisiting Price (from the 9 Ps of Marketing)

July 6, 2019

How does “Price” fit into the 9P’s of Marketing? Price and strategic “pricing” may differentiate your product in the marketplace.  Can your customers, clients or users tell the difference between you and your competition? Do they understand…

2 Guyz On Marketing Product
9 P's Of Marketing, Product

Revisiting Product (From the 9 P’s of Marketing)

June 26, 2019

Marketing efforts often start with “Planning” or solving a “People” problem and continue with new Product development, be it a product, product line or a service. Or it could be both, a product and a service, for…

9 P's Of Marketing, Marketing, Marketing Basics, Presentation

Revisiting Presentation (From the 9 P’s of Marketing)

June 18, 2019

Presentation is one of the important nine P’s of Marketing, and while it may contain branding issues and Promotion, it’s much more than an afterthought. It’s a separate and distinct “P”. Here’s where the rubber hit the…

9 P's Of Marketing, Marketing, Passion

Revisiting Passion (from the 9 P’s of Marketing)

June 13, 2019

iPhone versus Android? Which one has more buyers waiting for the new launch? Which gets more publicity? Whose buyers tell their friends how cool their new purchase is? It’s about beliefs and expectations, plus perceptions. Companies may…

Marketing

The High Cost of Free (Shipping)

June 11, 2019

You do it. We do it. Everyone does it. We Google search for a product. An Amazon result is likely in the top 3 positions. We click. Voila! We land on the product we’re interested in. (Interesting…

9 P's Of Marketing, Marketing

Marketing and the Cash Vs. Mobile Pay Problem

May 13, 2019

In our reading and study, people and consumers are looking for simplicity in making payments, especially mobile payments. In class we may use age as a differentiator. We’d ask students about age or generation and how technology-oriented…

Fun Marketing Facts, Marketing

It’s Easter time…that means Peeps!

April 11, 2019

A multitude of flavors and colors.  They can be dipped in white or dark chocolate. Do you love Peeps?  That sweet marshmallow candy shaped like a chick or bunny. The national media seems to love them.  We…

9 P's Of Marketing

MARKETING PLANNING: The Changing Marketing Environment

March 18, 2019

(First in a new series, from the Nine P’s of Marketing*) Michael Dell of Dell Computers said that “The only constant thing about business is that everything is changing.” The 2 Guyz would also say that about…

Branding, Marketing Mistakes

Are Dead Horses Good For Your Brand?

March 7, 2019

The 2 Guyz On Marketing have been to the horse races a few times. We worked on the Santa Anita account for a while. We even produced an annual magazine for them. During the “meet” there are…

Ad Critiques, Advertising, Celebrity, Television

Nike crazy? Yup!

February 27, 2019

In the year of their 30th anniversary for the watershed “Just Do It” campaign, Nike aired a new 90 second spot “Dream Crazier”. Serena Williams narrates the moving spot that depicts woman after woman, girl after girl,…

9 P's Of Marketing, Ad Critiques, Advertising, Marketing, Television

More Superbowl Advertising Insights 2019!

February 20, 2019

Some lessons learned from Super Bowl LIII. As an owner, operator, supervisor, marketing executive, manager or employee, can your customers, clients or users tell the difference between your product or service and your competition?   Do you…

Ad Critiques, Advertising, Celebrity, Television

Marketing Lessons Learned from Superbowl 2019

February 4, 2019

The game was close. Defenses dominated. Scoring was low. Lowest in Super Bowl history. And so were the ratings. Lowest in a decade. ,TV spots cost the most in history, up to $5.3M per :30 and that…

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2 Guyz On Marketing
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