It’s Easter time…that means Peeps!
A multitude of flavors and colors. They can be dipped in white or dark chocolate. Do you love Peeps? That sweet marshmallow candy shaped like a chick or bunny. The national media seems to love them. We…
MARKETING PLANNING: The Changing Marketing Environment
(First in a new series, from the Nine P’s of Marketing*) Michael Dell of Dell Computers said that “The only constant thing about business is that everything is changing.” The 2 Guyz would also say that about…
Are Dead Horses Good For Your Brand?
The 2 Guyz On Marketing have been to the horse races a few times. We worked on the Santa Anita account for a while. We even produced an annual magazine for them. During the “meet” there are…
Nike crazy? Yup!
In the year of their 30th anniversary for the watershed “Just Do It” campaign, Nike aired a new 90 second spot “Dream Crazier”. Serena Williams narrates the moving spot that depicts woman after woman, girl after girl,…
More Superbowl Advertising Insights 2019!
Some lessons learned from Super Bowl LIII. As an owner, operator, supervisor, marketing executive, manager or employee, can your customers, clients or users tell the difference between your product or service and your competition? Do you…
Marketing Lessons Learned from Superbowl 2019
The game was close. Defenses dominated. Scoring was low. Lowest in Super Bowl history. And so were the ratings. Lowest in a decade. ,TV spots cost the most in history, up to $5.3M per :30 and that…
Air Wick “Poop” Spray Commercial…Really?
So there were are, the family has all gathered for a holiday together. The senior-most relatives are in the comfy spots. Kids are all around, some playing, others watching television with glee. And then it pops up….
Are The 4 P’s of Marketing of The Marketing Mix Still Relevant? (Hint: They’re 5 P’s Short!)
The 4 P’s of the Marketing Mix. It’s kind of like the Mount Rushmore of marketing. And just as stone-like those president’s faces are, so are the 4 P’s. Unmoving. Unwavering. Product. Price. Place. Promotion, developed in…
The 2 Guyz On Marketing Announce: The 2018 BADDIE AWARDS FOR BAD MARKETING & ADVERTISING
Welcome to the first annual Baddie Awards. Baddies awarded by the 2 GUYZ On Marketing are simply unbelievable, inappropriate, lacking authenticity, bad, and/or horrible efforts in any area of marketing. It can be a concept, creative, production…
What Makes A Great Slogan?
Here’s a quick video with some of our favorite slogans along with a few of the things your company or brand slogans should include!
Baddie Award for Bad Marketing
We all live and work in communities. Some small. Some large. But when it comes to marketing to our community, advertisers have to be even more sensitive during a crisis. This ad was published by Ford’s Simi…
Kit Kat vs Twix. Snickers vs Milky Way. Nerds or Skittles and More.
When I look to the best and worst Halloween candy (and marketing), I look at many components under the nine P’s of Marketing. It’s not always about taste (or product) in food marketing; it’s about distribution, product…
Marketing Convenience: The Drive Thru vs. The Environment
Do we really need more Drive-Up Windows? Cars running. And running. What about the Environment? In 1971, Larry, one of the 2 Guyz on Marketing, took a class at USC called LAS 430, Conservation & Natural Resources. …