Celebrity Endorsements In Marketing
Did you hear that Gerber has a new spokesperson or, in this case, a new spokesbaby, an 18-month-old with Down Syndrome? What do the 2 Guyz On Marketing look for in spokespersons or celebrities? Why use a…
After The (Superbowl) Party Is Over…
The big game is over. Fortunes have been made…and lost. Had enough chips and dip? In Super Bowl LII TV viewers saw Doritos chips and Avocados From Mexico as two of the advertisers. Makes sense since most…
The Grammys – From a Marketing POV
Maybe it’s the Product, a critical part of marketing. But the Grammys…simply not a great show. A million reasons not to continuing to watch the Grammys this week. I know a friend who posted she watched 30…
$Billion Mall – A Study in Modern Marketing!
What’s does a billion dollars buy? It just bought a mall makeover in Los Angeles. The new Westfield Century City is a study in modern marketing, banking on high traffic to a traditional (aka offline). Consumers will…
How To Sound Like A Superbowl Advertising Expert
Want to look smart, witty, and intelligent watching the TV spots in the Super Bowl next Sunday? Yes, the Super Bowl LII is next Sunday… As college instructors and bloggers, we want to help! The 2 Guyz…
Eating Tide Pods And Demarketing
Procter & Gamble wants to stop the “Tide Pod Challenge,“ which in 2018 is a social media trend. Teenagers are biting and eating a Tide pod, Proctor & Gamble’s single-load laundry detergent packet. There are videos promoting…
Partnerships and Alliances Are Not Easy.
We Are Mixing Pizza and Self Driving Vehicles with the 9P’s of Marketing. Most of the time marketers can’t create customer value and build customer relationships by themselves. They need to work closely with partners and alliances…
Repositioning A City – A Marijuana Story
Desert Hot Springs is one of those towns, close to the bright lights, but not close enough. Until now. Desert Hot Springs grew up on the wrong side of the tracks, or rather, wrong side of Interstate…
The “Other” Two Guy On Marketing…for Sonic!
The 2 Guyz On Marketing live and grew up in California. Born, educated, trained in advertising and teach in California. It’s what we do. It’s what we love. Over the years we hadn’t seen too many Sonic®…
GameStop Commercial Goes To Sh*t? Ethics of Dropping the S-Bomb in Advertising!
So there I am (2 Guyz Brian here), watching TV a week or so before Christmas. A busy season, lots of work, teaching, and travel, plus colds and flu. So I opted to catch up on a…
Marketing Mistake #37 – Hidden Contact
You go through the time and effort to research the market, buying potential. You segment it, then choose a segment to target. You position your product, to appeal to that segment. You create an advertisement, a commercial,…
Big Baller Brand…and a Prediction!
The 2 Guyz teach Marketing. We teach about Planning and People, two of the 9P’s of Marketing. Marketing starts with planning and knowing who your target market is and what your potential buyers will look like. It…
Cinemark’s Movie Club: Discounting, Promotional Announcements And The Fine Print Can Get You Into Trouble
The 2 Guyz On Marketing are here to serve, and we try to provide important information for everyday life. We also like to bring to you marketing insights. It’s the movie & holiday season, so today we…
Part 5 of 9: PROMOTION – from the 9 P’s of Marketing*
Let’s take a moment to look more closely at “Promotion,” one of the nine elements or components: Promotion: Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. The activities that communicate the…