When Your Product Is Your Building.
The Longaberger Building, where the building is the brand. There are plenty of Marketing and business stories here. Last year, while at Ohio State University, 2 Guyz Larry and his wife took a detour to see the…
Is 27 Years Too Long For A Banner?
Is 27 Years Too Long For A Banner That Says “Best Hamburger In Southern California?” The 2 Guyz on Marketing think “yes.” Why? Multiple reasons. 2 Guyz Larry remembers the on-air radio contest in 1991 on the…
Fakebook Or Facebook? Dumb PR for NBC
The 2 Guyz on Marketing like Facebook. On the whole. Not sure, we don’t love the Russian connection, but the ability to connect with friends and family, distant ones in particular, serves a need. Most people use…
Wendy’s Slaying The Internet With Witty Twitter Posts
The 2 Guyz recently asked a class full of university seniors, “Which brand is kicking butt on Twitter?” “WENDY’S!!!” (@Wendys on Twitter). (Thanks COM 490!). While Taco Bell seemed to hold the crown a year or two…
A Time Whose Time Has Passed? The Daylight Savings Debate
Is this still a smart thing? Here’s a public awareness message from The Two Guyz On Marketing. Doing away with Daylight Saving Time. It’s a thing. The citizens of Florida are for it. The lawmakers of Florida…
The 2 Guyz Love a Clever Idea And Smart Promotion…Hollywood Style!
What Is Creativity? Sometimes it’s pure imagination. Better put, creativity is imagination and originality. So what do you do when you a producing the Academy Awards one year after their biggest flub…ever? Get creative. While your company…
3 Things We Didn’t Learn In School About Marketing
Marketing is a fluid discipline. It is always moving and changing. In accounting, 2+2 is always 4. Engineering follows the laws of Science. Medicine works on measured outcomes. But marketing is, well, less constant. Therefore, what’s taught,…
Wait, Fewer Commercial Spots?
Just after having more ads than ever during the Super Bowl and Winter Olympics, NBC is cutting back. Comcast/NBCUniversal has announced that it will cut TV spots in primetime by 20% across all of their TV networks….
Passing Of The Generational Torch. It’s Coming.
As marketers, we study targeting (“people, under the 9P’s,”) target markets and “target audiences.” Target markets is a marketing term and target audiences is a media term. Think buyers and consumers of media as a differentiator. One…
The 2 Guyz Do The Trix Taste Test!
In 2016, for Marketing professionals, brand managers, TV stations and the media, it sounded like a smart, strategic promotion and a bold move for General Mills to promote “no high fructose,” “no artificial colors” and “no artificial…
Celebrity Endorsements In Marketing
Did you hear that Gerber has a new spokesperson or, in this case, a new spokesbaby, an 18-month-old with Down Syndrome? What do the 2 Guyz On Marketing look for in spokespersons or celebrities? Why use a…
After The (Superbowl) Party Is Over…
The big game is over. Fortunes have been made…and lost. Had enough chips and dip? In Super Bowl LII TV viewers saw Doritos chips and Avocados From Mexico as two of the advertisers. Makes sense since most…
The Grammys – From a Marketing POV
Maybe it’s the Product, a critical part of marketing. But the Grammys…simply not a great show. A million reasons not to continuing to watch the Grammys this week. I know a friend who posted she watched 30…
$Billion Mall – A Study in Modern Marketing!
What’s does a billion dollars buy? It just bought a mall makeover in Los Angeles. The new Westfield Century City is a study in modern marketing, banking on high traffic to a traditional (aka offline). Consumers will…