Last month Larry went to a presentation on the “Death of Retail,” at the UCLA Economic Forecast. He mentioned to his table that the bet for over/under on the mentions of “Amazon” would be 99.

He wasn’t far off.

Amazon is influencing everything. Plenty of mentions on the mega-shopping site, Amazon instead of retail and malls. So what’s new in advertising and promotion? It’s on Amazon.

Just look at this recent piece from thestreet.com about brands teens are beginning to hate, but the article IN THE TITLE says “Amazon isn’t one of them”.

Retailers are looking for more presentation and a better display of their product, whether in store on online. The question is, how do you do that online?

Well, for $500K Amazon will allow brands to enhance their product pages on Amazon. The pages will include a “from the manufacturer” section with a dynamic and dominant presentation.

Londre has his nine P’s and one of those P’s is “presentation.” Here’s a great example which blends “Product,” Promotion” and “Presentation.” a more dynamic presentation. These pages will include wide-screen videos and interactive, multimedia displays. They are called “premium” pages, and the $500K is per brand per year.

It’s a virtual shelf space to encourage clicks and buys.

This is arguably the newest type of virtual slotting fee!

Let’s loo at 2 of the 9 P’s (from Larry Steven Londre’s 9 P’s of Marketing), the Product and Place, for the NFL in Los Angeles. The ultimate question is: Will a Los Angeles Chargers game at StubHub  be better in Carson than a Los Angeles Rams game at the Coliseum?

1. Chargers play in a stadium with only 27K seats, versus 80K at Coliseum
2. There will be more video boards than at the Coliseum.
3. StubHub Stadium has a $8 million dollar European-style cloth or fabric roof at Carson
4. Chargers may have a better season. They were 5-11 last year. Rams were 4-12. The Rams were 1-7 at home last year.
5. The StubHub’s football seating capacity will be less than half of every other NFL Stadium
6. The 2 Guyz on Marketing will see on Sunday, but the parking may be better than around the Coliseum
7. The seats will be closer to the game. It will be two years until the Los Angeles Memorial Coliseum is upgraded. StubHub has already been upgraded.
8. There are 43 luxury boxes. The Coliseum has zero.
9. The restrooms or pottys are movie star versus construction sites. The restrooms at the Coliseum are barely adequate.
10. The Rams play the Dallas Cowboys tomorrow. We’ll know the score.
11. The Chargers play the Seattle Seahawks on Sunday. The Seahawks will be a better opponent than the Cowboys.

Look for a post on marketing at NFL games in the very near future!

Photo source:  chargers.com