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9 P's Of Marketing, Promotion

Part 5 of 9: PROMOTION – from the 9 P’s of Marketing*

November 22, 2017

Let’s take a moment to look more closely at “Promotion,” one of the nine elements or components: Promotion: Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. The activities that communicate the…

9 P's Of Marketing, Price

Part 4 of 9: PRICE – from the 9 P’s of Marketing*

November 22, 2017

How does “Price” fit into the 9 P’s of Marketing? In sophisticated Marketing there are more than the classic four P’s of Marketing, but “Price “ is in the four P’s and is one of the important…

9 P's Of Marketing, Marketing, Marketing 101, Marketing Basics

Part 3 of 9: PRODUCT – from the 9 P’s of Marketing*

November 1, 2017

Marketing efforts often start with “Planning” or solving a “People” problem and continue with new product development, with a Product, a product line or a service. Or it could be both, a product and a service, when…

9 P's Of Marketing, Advertising, Television

Papa John’s Blaming NFL Player Protests for Poor Sales

November 1, 2017

Wow, an advertiser Papa John’s is blaming the NFL player protests for lack of sales. Hmm, is that the reason? Various news sources put the NFL ratings decline at about 5-6% this year, which is a pretty…

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