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Let’s take a moment to look more closely at “Promotion,” one of the nine elements or components: Promotion: Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. The activities that communicate the…
How does “Price” fit into the 9 P’s of Marketing? In sophisticated Marketing there are more than the classic four P’s of Marketing, but “Price “ is in the four P’s and is one of the important…
Marketing efforts often start with “Planning” or solving a “People” problem and continue with new product development, with a Product, a product line or a service. Or it could be both, a product and a service, when…
Wow, an advertiser Papa John’s is blaming the NFL player protests for lack of sales. Hmm, is that the reason? Various news sources put the NFL ratings decline at about 5-6% this year, which is a pretty…
