The “Other” Two Guy On Marketing…for Sonic!
The 2 Guyz On Marketing live and grew up in California. Born, educated, trained in advertising and teach in California. It’s what we do. It’s what we love. Over the years we hadn’t seen too many Sonic®…
GameStop Commercial Goes To Sh*t? Ethics of Dropping the S-Bomb in Advertising!
So there I am (2 Guyz Brian here), watching TV a week or so before Christmas. A busy season, lots of work, teaching, and travel, plus colds and flu. So I opted to catch up on a…
Marketing Mistake #37 – Hidden Contact
You go through the time and effort to research the market, buying potential. You segment it, then choose a segment to target. You position your product, to appeal to that segment. You create an advertisement, a commercial,…
Big Baller Brand…and a Prediction!
The 2 Guyz teach Marketing. We teach about Planning and People, two of the 9P’s of Marketing. Marketing starts with planning and knowing who your target market is and what your potential buyers will look like. It…
Cinemark’s Movie Club: Discounting, Promotional Announcements And The Fine Print Can Get You Into Trouble
The 2 Guyz On Marketing are here to serve, and we try to provide important information for everyday life. We also like to bring to you marketing insights. It’s the movie & holiday season, so today we…