Wait, Fewer Commercial Spots?
Just after having more ads than ever during the Super Bowl and Winter Olympics, NBC is cutting back. Comcast/NBCUniversal has announced that it will cut TV spots in primetime by 20% across all of their TV networks….
Passing Of The Generational Torch. It’s Coming.
As marketers, we study targeting (“people, under the 9P’s,”) target markets and “target audiences.” Target markets is a marketing term and target audiences is a media term. Think buyers and consumers of media as a differentiator. One…
The 2 Guyz Do The Trix Taste Test!
In 2016, for Marketing professionals, brand managers, TV stations and the media, it sounded like a smart, strategic promotion and a bold move for General Mills to promote “no high fructose,” “no artificial colors” and “no artificial…
Celebrity Endorsements In Marketing
Did you hear that Gerber has a new spokesperson or, in this case, a new spokesbaby, an 18-month-old with Down Syndrome? What do the 2 Guyz On Marketing look for in spokespersons or celebrities? Why use a…
After The (Superbowl) Party Is Over…
The big game is over. Fortunes have been made…and lost. Had enough chips and dip? In Super Bowl LII TV viewers saw Doritos chips and Avocados From Mexico as two of the advertisers. Makes sense since most…