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Advertising, Television

Wait, Fewer Commercial Spots?

February 28, 2018

Just after having more ads than ever during the Super Bowl and Winter Olympics, NBC is cutting back. Comcast/NBCUniversal has announced that it will cut TV spots in primetime by 20% across all of their TV networks….

Marketing, Marketing 101, Marketing Basics, Segmentation

Passing Of The Generational Torch. It’s Coming.

February 23, 2018

As marketers, we study targeting (“people, under the 9P’s,”) target markets and “target audiences.” Target markets is a marketing term and target audiences is a media term. Think buyers and consumers of media as a differentiator. One…

Advertising, Marketing, Uncategorized

The 2 Guyz Do The Trix Taste Test!

February 19, 2018

In 2016, for Marketing professionals, brand managers, TV stations and the media, it sounded like a smart, strategic promotion and a bold move for  General Mills to promote “no high fructose,” “no artificial colors” and “no artificial…

Celebrity, Promotion

Celebrity Endorsements In Marketing

February 10, 2018

Did you hear that Gerber has a new spokesperson or, in this case, a new spokesbaby, an 18-month-old with Down Syndrome? What do the 2 Guyz On Marketing look for in spokespersons or celebrities? Why use a…

9 P's Of Marketing, Advertising, M-School, Marketing, Marketing 101, Segmentation

After The (Superbowl) Party Is Over…

February 6, 2018

The big game is over. Fortunes have been made…and lost. Had enough chips and dip? In Super Bowl LII TV viewers saw Doritos chips and Avocados From Mexico as two of the advertisers. Makes sense since most…

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2 Guyz On Marketing
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