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Partnerships
9 P's Of Marketing, Marketing Basics, Partnerships

Revisiting Partners (from the 9 P’s of Marketing)

July 28, 2019

The 2 Guyz On Marketing teach and consult that in most cases marketers don’t create customer value and build customer relationships by themselves, or solely by themselves. Most work closely with partners and alliances outside the firm,…

People Targeting Segmenting
9 P's Of Marketing, Marketing, Marketing 101, Marketing Basics, People

Revisiting People (From The 9 P’s of Marketing)

July 23, 2019

People, one of the nine elements or components of marketing, is another addition to E. Jerome McCarthy’s original 4P’s of the Marketing Mix.  For a long time, companies focused on WHAT they sold (Product). Then there was…

Advertising, Celebrity, Marketing

The Value of (Dead) Celebrities

July 12, 2019

Here’s a Twist:  Using A Dead Celebrity. The 2 Guyz On Marketing teach that we live in a celebrity-crazed culture. Londre recently found an ad for the Centers for Disease Control using deceased Leonard Nimoy, best know…

9 P's Of Marketing, Price

Revisiting Price (from the 9 Ps of Marketing)

July 6, 2019

How does “Price” fit into the 9P’s of Marketing? Price and strategic “pricing” may differentiate your product in the marketplace.  Can your customers, clients or users tell the difference between you and your competition? Do they understand…

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2 Guyz On Marketing
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