The Grammys – From a Marketing POV
Maybe it’s the Product, a critical part of marketing. But the Grammys…simply not a great show. A million reasons not to continuing to watch the Grammys this week. I know a friend who posted she watched 30…
$Billion Mall – A Study in Modern Marketing!
What’s does a billion dollars buy? It just bought a mall makeover in Los Angeles. The new Westfield Century City is a study in modern marketing, banking on high traffic to a traditional (aka offline). Consumers will…
How To Sound Like A Superbowl Advertising Expert
Want to look smart, witty, and intelligent watching the TV spots in the Super Bowl next Sunday? Yes, the Super Bowl LII is next Sunday… As college instructors and bloggers, we want to help! The 2 Guyz…
Eating Tide Pods And Demarketing
Procter & Gamble wants to stop the “Tide Pod Challenge,“ which in 2018 is a social media trend. Teenagers are biting and eating a Tide pod, Proctor & Gamble’s single-load laundry detergent packet. There are videos promoting…
Partnerships and Alliances Are Not Easy.
We Are Mixing Pizza and Self Driving Vehicles with the 9P’s of Marketing. Most of the time marketers can’t create customer value and build customer relationships by themselves. They need to work closely with partners and alliances…
Repositioning A City – A Marijuana Story
Desert Hot Springs is one of those towns, close to the bright lights, but not close enough. Until now. Desert Hot Springs grew up on the wrong side of the tracks, or rather, wrong side of Interstate…