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Celebrity, Marketing, Television

The Grammys – From a Marketing POV

January 31, 2018

Maybe it’s the Product, a critical part of marketing. But the Grammys…simply not a great show. A million reasons not to continuing to watch the Grammys this week. I know a friend who posted she watched 30…

Westfield Mall
Uncategorized

$Billion Mall – A Study in Modern Marketing!

January 30, 2018

What’s does a billion dollars buy? It just bought a mall makeover in Los Angeles. The new Westfield Century City is a study in modern marketing, banking on high traffic to a traditional (aka offline). Consumers will…

Advertising, Marketing 101, Television

How To Sound Like A Superbowl Advertising Expert

January 29, 2018

Want to look smart, witty, and intelligent watching the TV spots in the Super Bowl next Sunday? Yes, the Super Bowl LII is next Sunday… As college instructors and bloggers, we want to help! The 2 Guyz…

9 P's Of Marketing, Advertising, M-School, Marketing, Promotion

Eating Tide Pods And Demarketing

January 24, 2018

Procter & Gamble wants to stop the “Tide Pod Challenge,“ which in 2018 is a social media trend. Teenagers are biting and eating a Tide pod, Proctor & Gamble’s single-load laundry detergent packet. There are videos promoting…

9 P's Of Marketing, M-School

Partnerships and Alliances Are Not Easy.

January 10, 2018

We Are Mixing Pizza and Self Driving Vehicles with the 9P’s of Marketing. Most of the time marketers can’t create customer value and build customer relationships by themselves. They need to work closely with partners and alliances…

9 P's Of Marketing, Marketing, Place

Repositioning A City – A Marijuana Story

January 3, 2018

Desert Hot Springs is one of those towns, close to the bright lights, but not close enough. Until now. Desert Hot Springs grew up on the wrong side of the tracks, or rather, wrong side of Interstate…

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2 Guyz On Marketing
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