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People, one of the nine elements or components of marketing, is another addition to E. Jerome McCarthy’s original 4P’s of the Marketing Mix. For a long time, companies focused on WHAT they sold (Product). Then there was…
Fall is such a great time to be in school, and that goes for being an instructor as well. The faces are freshly scrubbed, their eyes are wide open, and everyone is eager to learn. As Marketing…
As marketers, we study targeting (“people, under the 9P’s,”) target markets and “target audiences.” Target markets is a marketing term and target audiences is a media term. Think buyers and consumers of media as a differentiator. One…
The big game is over. Fortunes have been made…and lost. Had enough chips and dip? In Super Bowl LII TV viewers saw Doritos chips and Avocados From Mexico as two of the advertisers. Makes sense since most…
Want to look smart, witty, and intelligent watching the TV spots in the Super Bowl next Sunday? Yes, the Super Bowl LII is next Sunday… As college instructors and bloggers, we want to help! The 2 Guyz…
Marketing efforts often start with “Planning” or solving a “People” problem and continue with new product development, with a Product, a product line or a service. Or it could be both, a product and a service, when…
NOTE: This is the 2nd in a special 9 part series on Larry Steven Londre’s 9 P’s of Marketing. “People,” one of the nine elements or components of marketing, is another addition to E. Jerome McCarthy’s original…
Do “People” Matter In Marketing? Ah, yeah. My 2 Guyz on Marketing” partner Brian Hemsworth and I were asking each other “What is the most important first step if you have a new product idea?” I said…
“M” for Marketing, the “stuff” that makes business happen! So we’re going back and forth about whether or not the word “marketing” should be capitalized or not in our blog posts. Larry said yes. I said no….
How Defining Marketing Is Like Defining Porn. Marketing is about action and making things happen. It’s about looking at and establishing objectives, strategies and tactics. It’s not about hope, or the feeling of expectation and the desire…
What is marketing? Is it advertising, PR, SEO, or all of the above? We gotta start somewhere, so here goes. Marketing is huge so when one of us was asked recently “What is Marketing?” Larry said “Marketing…
