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Consumers today have lots of sources to find out information about products, product lines, product variables, product attributes, distribution options, strategic partnerships, pricing, sales promotions, new product development, and more. Well, as public servants, The 2 Guyz…
NOTE: This is the 2nd in a special 9 part series on Larry Steven Londre’s 9 P’s of Marketing. “People,” one of the nine elements or components of marketing, is another addition to E. Jerome McCarthy’s original…
E. Jerome MCcarthy gave us the 4 P’s of the Marketing Mix all the way back in 1960. It’s been a great framework to learn about marketing. Much is owed to Jerry, who passed away just two…
A lot of companies, large and small, get caught up in planning and marketing process. They work on goals, missions, and visions. They leap into tactics. They backtrack to strategies. They get lost in the process, literally….
It’s a question we get frequently from clients and students? Last month Larry went to a presentation on the “Death of Retail,” at the UCLA Economic Forecast. He mentioned to his table that the bet for over/under…
The 2 Guyz On Marketing take on the often confusing terms that marketers and advertisers use. These terms can be a bit confusing, so the 2 Guyz taken on the task of using the terms in sentences…
As One of the 2 Guyz on Marketing, I (Larry) don’t believe Applebee’s offer of $1 margaritas during Neighborhood Appreciation October would get me in. They call them “Dollaritas,” those would fall under Product, in the Nine…
Targeting or “People,” under the Nine P’s Of Marketing may be more important than the copy in the tds. The 2 Guyz are all over this. The advertising budget in question isn’t that large at all. At…
