“Sin” Products Prosper During Pandemic
While many businesses struggle, products like alcohol and marijuana seem to be thriving. Learn more is this new split post by The 2 Guyz On Marketing.
Marketing Amidst COVID-19
Check out our first “split location” video as we explore marketing implications of COVID-19.
Demarketing In The Time Of Coronavirus
MLB, NBA, NCAA March Madness, cruise lines, theme parks, movie theatres, other venues, schools and more have closed, or shut down. It seems like everything is closing down. Londre, one of the 2 Guyz on Marketing, saw…
“Brands Are Becoming People, People Are Becoming Brands.”
Larry, one of The 2 Guyz just went to a Marketing seminar on entrepreneurs at LMU. The title was “Built to Scale: A master class in what it takes to win in entrepreneurship.” Or building scale on…
Political Bias Research…To Sell More Ads!
According to Variety, both Fox and NBCUniversal have commissioned research that says or reports that “viewers don’t think negatively about the advertisers in news programs, no matter whether the host leans toward a particular political view or…
The 2019 Baddie Awards Are Here!
The Baddies are back! Each year “Baddie” awards are chosen by The 2 GUYZ On Marketing. They represent the very WORST in marketing, promotion and advertising. They are awarded for things that are simply unbelievable, inappropriate, lacking…
Why Political Ads Exist?
Viewers Don’t Like Them. Media Surely Do. The 2 Guyz will be putting out their worst ads and marketing for 2019 soon. We call them the “Baddies.” At the top of the list may be all political…
Juul And The Case of Marketing To Kids
Teens are using Juul. There’s a rise in vaping among teens. Is that evidence that Juul is marketing to kids? Not yet. But it is evidence of something. The facts: Juul’s first promotional campaign “Vaporized,” started in 2015….
Chicken Wars
CHICKEN WARS It all started with Popeye’s introducing a new chicken sandwich. It consists of some chicken on brioche, with pickles and mayo. That’s it. This was way back, a little more than two weeks or on…
Revisiting Place (From the 9 P’s of Marketing)
As The 2 Guyz On Marketing, we believe many people think that Marketing = Promotion and Promotion equals Marketing. Exclusively. But to The 2 Guyz On Marketing, “Place,” distribution and channels of distribution, are vitally important elements…
Revisiting Partners (from the 9 P’s of Marketing)
The 2 Guyz On Marketing teach and consult that in most cases marketers don’t create customer value and build customer relationships by themselves, or solely by themselves. Most work closely with partners and alliances outside the firm,…
Revisiting People (From The 9 P’s of Marketing)
People, one of the nine elements or components of marketing, is another addition to E. Jerome McCarthy’s original 4P’s of the Marketing Mix. For a long time, companies focused on WHAT they sold (Product). Then there was…
The Value of (Dead) Celebrities
Here’s a Twist: Using A Dead Celebrity. The 2 Guyz On Marketing teach that we live in a celebrity-crazed culture. Londre recently found an ad for the Centers for Disease Control using deceased Leonard Nimoy, best know…
Revisiting Price (from the 9 Ps of Marketing)
How does “Price” fit into the 9P’s of Marketing? Price and strategic “pricing” may differentiate your product in the marketplace. Can your customers, clients or users tell the difference between you and your competition? Do they understand…
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