Halloween fans. Two months from today. No Halloween will ever be like this one. According to the National Retail Federation, Halloween is usually a $8 billion holiday, reported as our second highest holiday in spending, after Christmas….
Well, 18,534 days and still counting. Find this under our long-lasting “Promotion” file. Last weekend a creative director friend gave 2 Guyz Londre a November 28, 1969 copy of LIFE magazine. On page 13 was an Arrow…
Yes, 29 years was too long for a banner that said. “Best Hamburger In Southern California” The old banner has finally come down and been replaced. It probably took the 2 Guyz’ relentlessness…and Covid-19. The 2 Guyz…
While many businesses struggle, products like alcohol and marijuana seem to be thriving. Learn more is this new split post by The 2 Guyz On Marketing.
Check out our first “split location” video as we explore marketing implications of COVID-19.
MLB, NBA, NCAA March Madness, cruise lines, theme parks, movie theatres, other venues, schools and more have closed, or shut down. It seems like everything is closing down. Londre, one of the 2 Guyz on Marketing, saw…
Larry, one of The 2 Guyz just went to a Marketing seminar on entrepreneurs at LMU. The title was “Built to Scale: A master class in what it takes to win in entrepreneurship.” Or building scale on…
According to Variety, both Fox and NBCUniversal have commissioned research that says or reports that “viewers don’t think negatively about the advertisers in news programs, no matter whether the host leans toward a particular political view or…
The Baddies are back! Each year “Baddie” awards are chosen by The 2 GUYZ On Marketing. They represent the very WORST in marketing, promotion and advertising. They are awarded for things that are simply unbelievable, inappropriate, lacking…
Viewers Don’t Like Them. Media Surely Do. The 2 Guyz will be putting out their worst ads and marketing for 2019 soon. We call them the “Baddies.” At the top of the list may be all political…
Teens are using Juul. There’s a rise in vaping among teens. Is that evidence that Juul is marketing to kids? Not yet. But it is evidence of something. The facts: Juul’s first promotional campaign “Vaporized,” started in 2015….
CHICKEN WARS It all started with Popeye’s introducing a new chicken sandwich. It consists of some chicken on brioche, with pickles and mayo. That’s it. This was way back, a little more than two weeks or on…
As The 2 Guyz On Marketing, we believe many people think that Marketing = Promotion and Promotion equals Marketing. Exclusively. But to The 2 Guyz On Marketing, “Place,” distribution and channels of distribution, are vitally important elements…
The 2 Guyz On Marketing teach and consult that in most cases marketers don’t create customer value and build customer relationships by themselves, or solely by themselves. Most work closely with partners and alliances outside the firm,…
