As The 2 Guyz On Marketing, we believe many people think that Marketing = Promotion and Promotion equals Marketing. Exclusively. But to The 2 Guyz On Marketing, “Place,” distribution and channels of distribution, are vitally important elements…
The 2 Guyz On Marketing teach and consult that in most cases marketers don’t create customer value and build customer relationships by themselves, or solely by themselves. Most work closely with partners and alliances outside the firm,…
People, one of the nine elements or components of marketing, is another addition to E. Jerome McCarthy’s original 4P’s of the Marketing Mix. For a long time, companies focused on WHAT they sold (Product). Then there was…
Here’s a Twist: Using A Dead Celebrity. The 2 Guyz On Marketing teach that we live in a celebrity-crazed culture. Londre recently found an ad for the Centers for Disease Control using deceased Leonard Nimoy, best know…
How does “Price” fit into the 9P’s of Marketing? Price and strategic “pricing” may differentiate your product in the marketplace. Can your customers, clients or users tell the difference between you and your competition? Do they understand…
Marketing efforts often start with “Planning” or solving a “People” problem and continue with new Product development, be it a product, product line or a service. Or it could be both, a product and a service, for…
Presentation is one of the important nine P’s of Marketing, and while it may contain branding issues and Promotion, it’s much more than an afterthought. It’s a separate and distinct “P”. Here’s where the rubber hit the…
iPhone versus Android? Which one has more buyers waiting for the new launch? Which gets more publicity? Whose buyers tell their friends how cool their new purchase is? It’s about beliefs and expectations, plus perceptions. Companies may…
You do it. We do it. Everyone does it. We Google search for a product. An Amazon result is likely in the top 3 positions. We click. Voila! We land on the product we’re interested in. (Interesting…
In our reading and study, people and consumers are looking for simplicity in making payments, especially mobile payments. In class we may use age as a differentiator. We’d ask students about age or generation and how technology-oriented…
A multitude of flavors and colors. They can be dipped in white or dark chocolate. Do you love Peeps? That sweet marshmallow candy shaped like a chick or bunny. The national media seems to love them. We…
(First in a new series, from the Nine P’s of Marketing*) Michael Dell of Dell Computers said that “The only constant thing about business is that everything is changing.” The 2 Guyz would also say that about…
The 2 Guyz On Marketing have been to the horse races a few times. We worked on the Santa Anita account for a while. We even produced an annual magazine for them. During the “meet” there are…
In the year of their 30th anniversary for the watershed “Just Do It” campaign, Nike aired a new 90 second spot “Dream Crazier”. Serena Williams narrates the moving spot that depicts woman after woman, girl after girl,…
