A Lesson In Differentiation…By Not Being Different
Last month I (2 Guyz Larry) was traveling in Uzbekistan, (yes, on purpose), where 85% of the cars are painted the color of white. At one dealership I found all of the cars on display were white….
Part 9 of 9: PASSION – From the 9 P’s of Marketing*
Mahatma Gandhi said: “Your beliefs become your thoughts, Your thoughts become your words, Your words become your actions, Your actions become your habits, Your habits become your values, Your values become your destiny.” Why is this quote…
Part 8 of 9: PRESENTATION – From the 9 P’s of Marketing*
Presentation is one of the important nine P’s of Marketing, and while it may contain Promotion, it’s much more than an afterthought. It’s a separate and distinct “P” from the 9 P’s of Marketing. Can your customers,…
Part 7 of 9: PARTNERS – From the 9 P’s of Marketing*
The 2 Guyz on Marketing know and see the changes which are occurring in how marketers connect with their agencies, suppliers, channel partners and others. This post in a series is one and how “Partners” are integral…
Part 6 of 9: PLACE – From the 9 P’s of Marketing*
As the 2 Guyz On Marketing, we believe many people feel that Marketing = Promotion and Promotion equals Marketing. Exclusively. But to the 2 Guyz On Marketing, Place, or distribution, is separate but important element under the…
When Your Product Is Your Building.
The Longaberger Building, where the building is the brand. There are plenty of Marketing and business stories here. Last year, while at Ohio State University, 2 Guyz Larry and his wife took a detour to see the…
Is 27 Years Too Long For A Banner?
Is 27 Years Too Long For A Banner That Says “Best Hamburger In Southern California?” The 2 Guyz on Marketing think “yes.” Why? Multiple reasons. 2 Guyz Larry remembers the on-air radio contest in 1991 on the…
Fakebook Or Facebook? Dumb PR for NBC
The 2 Guyz on Marketing like Facebook. On the whole. Not sure, we don’t love the Russian connection, but the ability to connect with friends and family, distant ones in particular, serves a need. Most people use…
Wendy’s Slaying The Internet With Witty Twitter Posts
The 2 Guyz recently asked a class full of university seniors, “Which brand is kicking butt on Twitter?” “WENDY’S!!!” (@Wendys on Twitter). (Thanks COM 490!). While Taco Bell seemed to hold the crown a year or two…
A Time Whose Time Has Passed? The Daylight Savings Debate
Is this still a smart thing? Here’s a public awareness message from The Two Guyz On Marketing. Doing away with Daylight Saving Time. It’s a thing. The citizens of Florida are for it. The lawmakers of Florida…
The 2 Guyz Love a Clever Idea And Smart Promotion…Hollywood Style!
What Is Creativity? Sometimes it’s pure imagination. Better put, creativity is imagination and originality. So what do you do when you a producing the Academy Awards one year after their biggest flub…ever? Get creative. While your company…
3 Things We Didn’t Learn In School About Marketing
Marketing is a fluid discipline. It is always moving and changing. In accounting, 2+2 is always 4. Engineering follows the laws of Science. Medicine works on measured outcomes. But marketing is, well, less constant. Therefore, what’s taught,…
Wait, Fewer Commercial Spots?
Just after having more ads than ever during the Super Bowl and Winter Olympics, NBC is cutting back. Comcast/NBCUniversal has announced that it will cut TV spots in primetime by 20% across all of their TV networks….
Passing Of The Generational Torch. It’s Coming.
As marketers, we study targeting (“people, under the 9P’s,”) target markets and “target audiences.” Target markets is a marketing term and target audiences is a media term. Think buyers and consumers of media as a differentiator. One…
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