Presentation is one of the important nine P’s of Marketing, and while it may contain branding issues and Promotion, it’s much more than an afterthought. It’s a separate and distinct “P”. Here’s where the rubber hit the…
iPhone versus Android? Which one has more buyers waiting for the new launch? Which gets more publicity? Whose buyers tell their friends how cool their new purchase is? It’s about beliefs and expectations, plus perceptions. Companies may…
You do it. We do it. Everyone does it. We Google search for a product. An Amazon result is likely in the top 3 positions. We click. Voila! We land on the product we’re interested in. (Interesting…
In our reading and study, people and consumers are looking for simplicity in making payments, especially mobile payments. In class we may use age as a differentiator. We’d ask students about age or generation and how technology-oriented…
A multitude of flavors and colors. They can be dipped in white or dark chocolate. Do you love Peeps? That sweet marshmallow candy shaped like a chick or bunny. The national media seems to love them. We…
(First in a new series, from the Nine P’s of Marketing*) Michael Dell of Dell Computers said that “The only constant thing about business is that everything is changing.” The 2 Guyz would also say that about…
The 2 Guyz On Marketing have been to the horse races a few times. We worked on the Santa Anita account for a while. We even produced an annual magazine for them. During the “meet” there are…
In the year of their 30th anniversary for the watershed “Just Do It” campaign, Nike aired a new 90 second spot “Dream Crazier”. Serena Williams narrates the moving spot that depicts woman after woman, girl after girl,…
Some lessons learned from Super Bowl LIII. As an owner, operator, supervisor, marketing executive, manager or employee, can your customers, clients or users tell the difference between your product or service and your competition? Do you…
The game was close. Defenses dominated. Scoring was low. Lowest in Super Bowl history. And so were the ratings. Lowest in a decade. ,TV spots cost the most in history, up to $5.3M per :30 and that…
So there were are, the family has all gathered for a holiday together. The senior-most relatives are in the comfy spots. Kids are all around, some playing, others watching television with glee. And then it pops up….
The 4 P’s of the Marketing Mix. It’s kind of like the Mount Rushmore of marketing. And just as stone-like those president’s faces are, so are the 4 P’s. Unmoving. Unwavering. Product. Price. Place. Promotion, developed in…
Welcome to the first annual Baddie Awards. Baddies awarded by the 2 GUYZ On Marketing are simply unbelievable, inappropriate, lacking authenticity, bad, and/or horrible efforts in any area of marketing. It can be a concept, creative, production…
Here’s a quick video with some of our favorite slogans along with a few of the things your company or brand slogans should include!
