Why Political Ads Exist?
Viewers Don’t Like Them. Media Surely Do. The 2 Guyz will be putting out their worst ads and marketing for 2019 soon. We call them the “Baddies.” At the top of the list may be all political…
Juul And The Case of Marketing To Kids
Teens are using Juul. There’s a rise in vaping among teens. Is that evidence that Juul is marketing to kids? Not yet. But it is evidence of something. The facts: Juul’s first promotional campaign “Vaporized,” started in 2015….
Chicken Wars
CHICKEN WARS It all started with Popeye’s introducing a new chicken sandwich. It consists of some chicken on brioche, with pickles and mayo. That’s it. This was way back, a little more than two weeks or on…
Revisiting Place (From the 9 P’s of Marketing)
As The 2 Guyz On Marketing, we believe many people think that Marketing = Promotion and Promotion equals Marketing. Exclusively. But to The 2 Guyz On Marketing, “Place,” distribution and channels of distribution, are vitally important elements…
Revisiting Partners (from the 9 P’s of Marketing)
The 2 Guyz On Marketing teach and consult that in most cases marketers don’t create customer value and build customer relationships by themselves, or solely by themselves. Most work closely with partners and alliances outside the firm,…
Revisiting People (From The 9 P’s of Marketing)
People, one of the nine elements or components of marketing, is another addition to E. Jerome McCarthy’s original 4P’s of the Marketing Mix. For a long time, companies focused on WHAT they sold (Product). Then there was…
The Value of (Dead) Celebrities
Here’s a Twist: Using A Dead Celebrity. The 2 Guyz On Marketing teach that we live in a celebrity-crazed culture. Londre recently found an ad for the Centers for Disease Control using deceased Leonard Nimoy, best know…
Revisiting Price (from the 9 Ps of Marketing)
How does “Price” fit into the 9P’s of Marketing? Price and strategic “pricing” may differentiate your product in the marketplace. Can your customers, clients or users tell the difference between you and your competition? Do they understand…
Revisiting Product (From the 9 P’s of Marketing)
Marketing efforts often start with “Planning” or solving a “People” problem and continue with new Product development, be it a product, product line or a service. Or it could be both, a product and a service, for…
Revisiting Presentation (From the 9 P’s of Marketing)
Presentation is one of the important nine P’s of Marketing, and while it may contain branding issues and Promotion, it’s much more than an afterthought. It’s a separate and distinct “P”. Here’s where the rubber hit the…
Revisiting Passion (from the 9 P’s of Marketing)
iPhone versus Android? Which one has more buyers waiting for the new launch? Which gets more publicity? Whose buyers tell their friends how cool their new purchase is? It’s about beliefs and expectations, plus perceptions. Companies may…
The High Cost of Free (Shipping)
You do it. We do it. Everyone does it. We Google search for a product. An Amazon result is likely in the top 3 positions. We click. Voila! We land on the product we’re interested in. (Interesting…
Marketing and the Cash Vs. Mobile Pay Problem
In our reading and study, people and consumers are looking for simplicity in making payments, especially mobile payments. In class we may use age as a differentiator. We’d ask students about age or generation and how technology-oriented…
It’s Easter time…that means Peeps!
A multitude of flavors and colors. They can be dipped in white or dark chocolate. Do you love Peeps? That sweet marshmallow candy shaped like a chick or bunny. The national media seems to love them. We…
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