The 2 Guyz on Marketing just finished comparing notes on Papa John’s John Schlatter, who’s been in the news with racial slurs, fights with NFL, bouts with MLB, and decreasing sales at Papa John’s stores. Papa John’s,…
Your marketing team or agency comes up with a promotion. It’s designed to bring bodies in the door. You discount your price, an appeal to get people to act now. And it works. In fact, the promotion…
The 2 Guyz On Marketing remember RC Cola from when we were kids. RC is shortened from Royal Crown Cola. It was a fun drink in high school. Larry would go to the liquor store on Slauson….
Last month I (2 Guyz Larry) was traveling in Uzbekistan, (yes, on purpose), where 85% of the cars are painted the color of white. At one dealership I found all of the cars on display were white….
Mahatma Gandhi said: “Your beliefs become your thoughts, Your thoughts become your words, Your words become your actions, Your actions become your habits, Your habits become your values, Your values become your destiny.” Why is this quote…
Presentation is one of the important nine P’s of Marketing, and while it may contain Promotion, it’s much more than an afterthought. It’s a separate and distinct “P” from the 9 P’s of Marketing. Can your customers,…
The 2 Guyz on Marketing know and see the changes which are occurring in how marketers connect with their agencies, suppliers, channel partners and others. This post in a series is one and how “Partners” are integral…
As the 2 Guyz On Marketing, we believe many people feel that Marketing = Promotion and Promotion equals Marketing. Exclusively. But to the 2 Guyz On Marketing, Place, or distribution, is separate but important element under the…
The Longaberger Building, where the building is the brand. There are plenty of Marketing and business stories here. Last year, while at Ohio State University, 2 Guyz Larry and his wife took a detour to see the…
Is 27 Years Too Long For A Banner That Says “Best Hamburger In Southern California?” The 2 Guyz on Marketing think “yes.” Why? Multiple reasons. 2 Guyz Larry remembers the on-air radio contest in 1991 on the…
The 2 Guyz on Marketing like Facebook. On the whole. Not sure, we don’t love the Russian connection, but the ability to connect with friends and family, distant ones in particular, serves a need. Most people use…
The 2 Guyz recently asked a class full of university seniors, “Which brand is kicking butt on Twitter?” “WENDY’S!!!” (@Wendys on Twitter). (Thanks COM 490!). While Taco Bell seemed to hold the crown a year or two…
Is this still a smart thing? Here’s a public awareness message from The Two Guyz On Marketing. Doing away with Daylight Saving Time. It’s a thing. The citizens of Florida are for it. The lawmakers of Florida…
What Is Creativity? Sometimes it’s pure imagination. Better put, creativity is imagination and originality. So what do you do when you a producing the Academy Awards one year after their biggest flub…ever? Get creative. While your company…
