Some lessons learned from Super Bowl LIII. As an owner, operator, supervisor, marketing executive, manager or employee, can your customers, clients or users tell the difference between your product or service and your competition? Do you…
The game was close. Defenses dominated. Scoring was low. Lowest in Super Bowl history. And so were the ratings. Lowest in a decade. ,TV spots cost the most in history, up to $5.3M per :30 and that…
So there were are, the family has all gathered for a holiday together. The senior-most relatives are in the comfy spots. Kids are all around, some playing, others watching television with glee. And then it pops up….
The 4 P’s of the Marketing Mix. It’s kind of like the Mount Rushmore of marketing. And just as stone-like those president’s faces are, so are the 4 P’s. Unmoving. Unwavering. Product. Price. Place. Promotion, developed in…
Welcome to the first annual Baddie Awards. Baddies awarded by the 2 GUYZ On Marketing are simply unbelievable, inappropriate, lacking authenticity, bad, and/or horrible efforts in any area of marketing. It can be a concept, creative, production…
Here’s a quick video with some of our favorite slogans along with a few of the things your company or brand slogans should include!
We all live and work in communities. Some small. Some large. But when it comes to marketing to our community, advertisers have to be even more sensitive during a crisis. This ad was published by Ford’s Simi…
When I look to the best and worst Halloween candy (and marketing), I look at many components under the nine P’s of Marketing. It’s not always about taste (or product) in food marketing; it’s about distribution, product…
Do we really need more Drive-Up Windows? Cars running. And running. What about the Environment? In 1971, Larry, one of the 2 Guyz on Marketing, took a class at USC called LAS 430, Conservation & Natural Resources. …
Fall is such a great time to be in school, and that goes for being an instructor as well. The faces are freshly scrubbed, their eyes are wide open, and everyone is eager to learn. As Marketing…
Reported this week in the Wall Street Journal, Sea World had strong revenue in the second quarter, after years of poor results. Many have suggested attendance and revenue have tanked after the movie “Blackfish,” which reported many…
It’s always been a practice in the advertising business to ask for free creative pitches from prospective advertising and promotional agencies. There has been a long history of offering work for free. It’s called doing it “on…
Advertisers, clients and advertising agencies use research to find out what the potential customer wants. In the insurance business, “accident forgiveness” is something that was probably discovered (or at least validated) through research. 2 Guyz Larry was…
