Viewers Don’t Like Them. Media Surely Do.
The 2 Guyz will be putting out their worst ads and marketing for 2019 soon. We call them the “Baddies.”
At the top of the list may be all political ads.
But first a thought or two on all ads, and then on political ones for candidates and ballot issues.
P&G reported $7.1 billion of advertising spending, last fiscal year. Their chief brand officer at Procter & Gamble, one of the largest advertisers in the world said that ads are often irrelevant and sometimes “just silly, ridiculous or stupid.”
It was also reported that P&G added that “… 70% of people say they don’t like advertising.”
There was a time when more people believed in the media.
The 2 Guyz teach Marketing and advertising. We teach that brands cannot make false claims, but politicians and propositions can make false, ridiculous claims.
The FTC (Federal Trade Commission) is in place to protect consumers from false or misleading advertising from brands, making deceptive claims and ads illegal.
But under our 1st Amendment, politicians can run whatever they want, in the media and specifically on the networks, social media, Facebook and YouTube.
The First Amendment reads, “Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.”
And as a nation we are protected from false advertising claims unless they ae political. ones.
The question is how many hate political ads? It has to be higher than 70%. Maybe 90+%. The sad point is we will have a ton of ads, which are silly and ridiculous between now and next November.
Most of us hate election cycles and all the lies, misleading messages, and lack of ethical standards. Unless you are selling advertising space and time for a living, then this is the bull market for you.
It’s the media that likes advertising spending. More ads means more revenue. Damn the torpedoes, full speed ahead!