A Lesson In Differentiation…By Not Being Different
Last month I (2 Guyz Larry) was traveling in Uzbekistan, (yes, on purpose), where 85% of the cars are painted the color of white. At one dealership I found all of the cars on display were white….
Passing Of The Generational Torch. It’s Coming.
As marketers, we study targeting (“people, under the 9P’s,”) target markets and “target audiences.” Target markets is a marketing term and target audiences is a media term. Think buyers and consumers of media as a differentiator. One…
After The (Superbowl) Party Is Over…
The big game is over. Fortunes have been made…and lost. Had enough chips and dip? In Super Bowl LII TV viewers saw Doritos chips and Avocados From Mexico as two of the advertisers. Makes sense since most…