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9 P's Of Marketing, M-School, Marketing, Marketing Basics, Promotion

Hotel Differentiation & Hospitality Marketing

August 29, 2017

One of the strategic concepts the 2 Guyz on Marketing look is Promotion. Promotion is one of the key concepts shared with luminary E. Jerome McCarthy’s original 4 P’s of the Marketing Mix. It’s where all the…

9 P's Of Marketing, Marketing

Really Bad Definition of mar·ket·ing on bing.com

August 25, 2017

When the 2 Guyz On Marketing were young and you needed to know something, you went to a library and found an encyclopedia, or a book. Today you go to the internet. Even then, you used to…

Advertising, M-School, Marketing

The 2nd Biggest Retail Sales Season – Back To School

August 23, 2017

Everyone knows the holidays are the biggest retail sales season. What was once a quaint time of changing weather and festive meals is now the Super Bowl season for promotion, selling, banners and retail sales. But what…

Ad Critiques, Advertising, Marketing, Television

VIDEO: Is The :06 Commercial Good Marketing?

August 22, 2017

In this, the second part of our discussion of the new :06 commercial, the 2 Guyz On Marketing look at what marketing is, and how this new commercial fits the definition. Larry Steven Londre offers one unique…

Marketing, Promotion

The Long (14,056 Day) Eclipse Promotion

August 21, 2017

The 2 Guyz On Marketing have found what may be the longest promotional TV tease related to the solar eclipse. There is promotional all around us all the time, but during this most recent eclipse event, it’s…

Advertising, Marketing, Television, Uncategorized

Video: Are we ready for the :06 commercial?

August 16, 2017

In early days there were :60 second commercials. Larry Steven Londre and Brian Hemsworth, the 2 Guyz On Marketing, spent much of their careers doing :30 commercials, with the occasional :15 or :10. Now we are witnessing…

9 P's Of Marketing, Fun Marketing Facts, Promotion

Charger Football Followup – Getting Inked With Promotion

August 14, 2017

The 2 Guyz On Marketing are always looking for promotional ideas and concepts under the nine P’s of Marketing. We love discussing them. Today it’s a combinations. It’s the “Fight for Los Angeles” as the Rams and…

Los Angeles Chargers Operner - 2 Guyz On Marketing
9 P's Of Marketing, Marketing, OOH (Out Of Home), Promotion

Marketing Fumbles With The L.A. Chargers

August 14, 2017

The Los Angeles Chargers need to play better. On and off the field. The Charger Los Angeles (or is it Los Angeles Chargers, their promotion has it both ways), fumbled their Marketing and promotion. Great to be…

NFL Chargers
9 P's Of Marketing, Fun Marketing Facts, Marketing, OOH (Out Of Home)

NFL Marketing – L.A. Rams vs. L.A. Chargers

August 11, 2017

The 2 Guyz On Marketing (aka 2 Guys On Marketing) are heading off to the L.A. Chargers home pre-season opener this weeking. Fresh from their move, how will they do…from a marketing standpoint? Let’s loo at 2…

Advertising, Fun Marketing Facts, Marketing

Marketing The Eclipse

August 11, 2017

How can the 2 Guyz of marketing blend Marketing with the solar eclipse? First when is the solar eclipse? Solar eclipse is coming up on August 21, 2017. On that day, a , a total solar eclipse…

Advertising, Faculty, M-School, Marketing

Going “Back To School”… M-School

August 10, 2017

Back to school Fall semester. It actually used to start in the fall. Now Fall semester starts in the Summer. Go figure. Whenever it starts, it’s a time of excitement. However good the summer was, most students…

9 P's Of Marketing, Ad Critiques, Advertising, Television

Ad Critique: 2 Guyz On Marketing Comment On P&G’s “The Talk”

August 7, 2017

Our original title was “2 White Guyz on Marketing Comment on P&G’s “The Talk.” Until Larry changed it. We tell you that for the sake of transparency. Brian felt that we, the 2 Guyz On Marketing, may…

9 P's Of Marketing, Ad Critiques, Advertising, Television

Ad Critique: Gucci Commercial…Really?

August 6, 2017

Gucci Commercial…Really? The puzzlement comes not from the fact that it’s television, it comes from, well, you need to watch it to see. Here’s a link to the Fall Winter 2017 collection commercial from Gucci. I give…

Marketing

“Demarketing” or How Spirit Airlines Cuts Down on Baggage Handling

August 5, 2017

This morning I was on a bike ride we do every Friday. I stopped. I saw an example of “demarketing” and took a photo. In Venice there was a parking lot sign. It read “NO CAR OR…

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2 Guyz On Marketing
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