In early days there were :60 second commercials. Larry Steven Londre and Brian Hemsworth, the 2 Guyz On Marketing, spent much of their careers doing :30 commercials, with the occasional :15 or :10. Now we are witnessing the introduction of the :06 commercial.

Are they cut down :10’s, or long brand ID’s? How will they fit in a television show? And why are networks trying this?

Learn more about the new :06 commercials in our this video.