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Do we really need more Drive-Up Windows? Cars running. And running. What about the Environment? In 1971, Larry, one of the 2 Guyz on Marketing, took a class at USC called LAS 430, Conservation & Natural Resources. …
Fall is such a great time to be in school, and that goes for being an instructor as well. The faces are freshly scrubbed, their eyes are wide open, and everyone is eager to learn. As Marketing…
Reported this week in the Wall Street Journal, Sea World had strong revenue in the second quarter, after years of poor results. Many have suggested attendance and revenue have tanked after the movie “Blackfish,” which reported many…
It’s always been a practice in the advertising business to ask for free creative pitches from prospective advertising and promotional agencies. There has been a long history of offering work for free. It’s called doing it “on…
Advertisers, clients and advertising agencies use research to find out what the potential customer wants. In the insurance business, “accident forgiveness” is something that was probably discovered (or at least validated) through research. 2 Guyz Larry was…
