29 Years Too Long
Yes, 29 years was too long for a banner that said. “Best Hamburger In Southern California” The old banner has finally come down and been replaced. It probably took the 2 Guyz’ relentlessness…and Covid-19. The 2 Guyz…
The 2019 Baddie Awards Are Here!
The Baddies are back! Each year “Baddie” awards are chosen by The 2 GUYZ On Marketing. They represent the very WORST in marketing, promotion and advertising. They are awarded for things that are simply unbelievable, inappropriate, lacking…
Juul And The Case of Marketing To Kids
Teens are using Juul. There’s a rise in vaping among teens. Is that evidence that Juul is marketing to kids? Not yet. But it is evidence of something. The facts: Juul’s first promotional campaign “Vaporized,” started in 2015….
Chicken Wars
CHICKEN WARS It all started with Popeye’s introducing a new chicken sandwich. It consists of some chicken on brioche, with pickles and mayo. That’s it. This was way back, a little more than two weeks or on…
Revisiting Place (From the 9 P’s of Marketing)
As The 2 Guyz On Marketing, we believe many people think that Marketing = Promotion and Promotion equals Marketing. Exclusively. But to The 2 Guyz On Marketing, “Place,” distribution and channels of distribution, are vitally important elements…
Revisiting Partners (from the 9 P’s of Marketing)
The 2 Guyz On Marketing teach and consult that in most cases marketers don’t create customer value and build customer relationships by themselves, or solely by themselves. Most work closely with partners and alliances outside the firm,…
Revisiting People (From The 9 P’s of Marketing)
People, one of the nine elements or components of marketing, is another addition to E. Jerome McCarthy’s original 4P’s of the Marketing Mix. For a long time, companies focused on WHAT they sold (Product). Then there was…
Revisiting Price (from the 9 Ps of Marketing)
How does “Price” fit into the 9P’s of Marketing? Price and strategic “pricing” may differentiate your product in the marketplace. Can your customers, clients or users tell the difference between you and your competition? Do they understand…
Revisiting Product (From the 9 P’s of Marketing)
Marketing efforts often start with “Planning” or solving a “People” problem and continue with new Product development, be it a product, product line or a service. Or it could be both, a product and a service, for…
Revisiting Presentation (From the 9 P’s of Marketing)
Presentation is one of the important nine P’s of Marketing, and while it may contain branding issues and Promotion, it’s much more than an afterthought. It’s a separate and distinct “P”. Here’s where the rubber hit the…
Revisiting Passion (from the 9 P’s of Marketing)
iPhone versus Android? Which one has more buyers waiting for the new launch? Which gets more publicity? Whose buyers tell their friends how cool their new purchase is? It’s about beliefs and expectations, plus perceptions. Companies may…
Marketing and the Cash Vs. Mobile Pay Problem
In our reading and study, people and consumers are looking for simplicity in making payments, especially mobile payments. In class we may use age as a differentiator. We’d ask students about age or generation and how technology-oriented…
MARKETING PLANNING: The Changing Marketing Environment
(First in a new series, from the Nine P’s of Marketing*) Michael Dell of Dell Computers said that “The only constant thing about business is that everything is changing.” The 2 Guyz would also say that about…
More Superbowl Advertising Insights 2019!
Some lessons learned from Super Bowl LIII. As an owner, operator, supervisor, marketing executive, manager or employee, can your customers, clients or users tell the difference between your product or service and your competition? Do you…
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