Some lessons learned from Super Bowl LIII.
As an owner, operator, supervisor, marketing executive, manager or employee, can your customers, clients or users tell the difference between your product or service and your competition?
Do you have strategic and significant difference? A U.S.P., unique selling proposition?
Every brand should have a story to tell whether they are in the Super Bowl or not.
Are you telling the right story? Is your brand and story reaching the right people, your customers, and your potential purchasers?
Here are the insights from The 2 Guyz On Marketing.
- Gladys Knight hit it out of the park with her rendition of the National Anthem.
- Pepsi didn’t get their money’s worth with the halftime show of Maroon 5, Travis Scott and Big Boi.
- One of our favorite spots was for Amazon. They used the celebrities of Mark and Scott Kelly and Harrison Ford and how Alexa can misunderstand.
- Mint Mobile hit the mother lode in bad taste with “Chunky Milk.” When the 2 Guyz presented the Mint Mobile spot to a university class, none of the students liked the spot and many cringed.
- CBS promoted almost all of their shows and programming. The number one advertiser by number of TV spots and promotion: CBS who brought to all of us Super Bowl LIII.
- The 2 Guyz liked the message for Bumble. Giving women the right to make the first move, but the spot with Sabrina Williams wasn’t impactful enough.
- While there were fewer cars advertised this year in the Super Bowl, the number one brand promoted: Mercedes Benz. Super Bowl Liii was televised from Mercedes Benz Stadium in Atlanta, and its signage was constantly seen.
- Looking at U.S.P.’s or unique selling propositions, it was Bud Light who said Coors Light and Miller Light use corn syrup in their brewing. Bud Light doesn’t use corn syrup. While done in the “dilly dilly” style, it is possibly the most hard hitting beer ad in years.
- Another U.S.P. of note: Some 33.3% of their cars will be electrified by 2025. Impressive.
- As predicted by The 2 Guyz, Persil rated in the bottom five of all advertisers.
- Stella Artois used celebrities Jeff Bridges and Jessica Parker in character from famous movies and hit shows. One mispronounced Stella Artois. Has Stella been promoting all of these years and yet potential beer purchasers do not know how to say “Stella Artois?”
The 2 Guyz teach and consult that the right Marketing belief or practice is not merely an idea the mind possesses; it is an idea that possesses the minds of each individual employee in trying to satisfy the consumer and in the advertising of the company.
As Management guru Peter F. Drucker once said: “The aim of Marketing is to know and understand the customer so well that the product or service fits him (her/it) and sells itself. This is one of the reasons the Nine P’s of marketing were created. “People” or targeting was somewhat forgotten in the traditional 4 P’s of the Marketing Mix, but is a major, significant part of the Nine P’s of Marketing.