What is a product that’s “new and improved” but looks and tastes worse? Bonus question…what cereal brand is bringing back artificial colors and flavors? General Mills is reintroducing the original version of its Trix product after customers…
The 2 Guyz On Marketing Score This As “Stupid”. Using the nine P’s of Marketing, we put this under dumb “Presentation” and dumb Promotion“ by Sherwin Williams, the paint company. Sherwin Williams won’t be paying $1 million….
Here’s another couple of terms that can get misused or misunderstood by the way they are used. In this video 2 Guyz Larry Steven Londre sets the record straight on the terms “target audience” and “target market”….
Everyone talks about marketing, and everyone talks about promotion. What’s the difference between those two terms? Are they interchangeable? Click on the video and see what the 2 Guyz have to say!
The 2 Guyz on marketing have found a teaser campaign starting out as an outdoor board in L.A. and N.Y. What is a teaser campaign? A teaser campaign is a pre-launch campaign, for a product, service or event and…
