Are Dead Horses Good For Your Brand?
The 2 Guyz On Marketing have been to the horse races a few times. We worked on the Santa Anita account for a while. We even produced an annual magazine for them. During the “meet” there are…
Marketing Mistake #37 – Hidden Contact
You go through the time and effort to research the market, buying potential. You segment it, then choose a segment to target. You position your product, to appeal to that segment. You create an advertisement, a commercial,…