Is 27 Years Too Long For A Banner?
Is 27 Years Too Long For A Banner That Says “Best Hamburger In Southern California?” The 2 Guyz on Marketing think “yes.” Why? Multiple reasons. 2 Guyz Larry remembers the on-air radio contest in 1991 on the…
Cinemark’s Movie Club: Discounting, Promotional Announcements And The Fine Print Can Get You Into Trouble
The 2 Guyz On Marketing are here to serve, and we try to provide important information for everyday life. We also like to bring to you marketing insights. It’s the movie & holiday season, so today we…
Part 5 of 9: PROMOTION – from the 9 P’s of Marketing*
Let’s take a moment to look more closely at “Promotion,” one of the nine elements or components: Promotion: Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. The activities that communicate the…
Sherwin Williams Million Dollar Mistake
The 2 Guyz On Marketing Score This As “Stupid”. Using the nine P’s of Marketing, we put this under dumb “Presentation” and dumb Promotion“ by Sherwin Williams, the paint company. Sherwin Williams won’t be paying $1 million….
VIDEO: Marketing vs. Promotion? What’s Up With That?
Everyone talks about marketing, and everyone talks about promotion. What’s the difference between those two terms? Are they interchangeable? Click on the video and see what the 2 Guyz have to say!
Hotel Differentiation & Hospitality Marketing
One of the strategic concepts the 2 Guyz on Marketing look is Promotion. Promotion is one of the key concepts shared with luminary E. Jerome McCarthy’s original 4 P’s of the Marketing Mix. It’s where all the…
The Long (14,056 Day) Eclipse Promotion
The 2 Guyz On Marketing have found what may be the longest promotional TV tease related to the solar eclipse. There is promotional all around us all the time, but during this most recent eclipse event, it’s…