29 Years Too Long
Yes, 29 years was too long for a banner that said. “Best Hamburger In Southern California” The old banner has finally come down and been replaced. It probably took the 2 Guyz’ relentlessness…and Covid-19. The 2 Guyz…
What Makes A Great Slogan?
Here’s a quick video with some of our favorite slogans along with a few of the things your company or brand slogans should include!
Baddie Award for Bad Marketing
We all live and work in communities. Some small. Some large. But when it comes to marketing to our community, advertisers have to be even more sensitive during a crisis. This ad was published by Ford’s Simi…
Kit Kat vs Twix. Snickers vs Milky Way. Nerds or Skittles and More.
When I look to the best and worst Halloween candy (and marketing), I look at many components under the nine P’s of Marketing. It’s not always about taste (or product) in food marketing; it’s about distribution, product…
The Death of Lemonade Stands and Entrepreneurial Skills
Did you hear about the lemonade stand in a Denver park, “operated” by a six-year old and a four year old? Have we gone too far to shut down neighborhood lemonade stands? Having the police close down…
Is 27 Years Too Long For A Banner?
Is 27 Years Too Long For A Banner That Says “Best Hamburger In Southern California?” The 2 Guyz on Marketing think “yes.” Why? Multiple reasons. 2 Guyz Larry remembers the on-air radio contest in 1991 on the…
Partnerships and Alliances Are Not Easy.
We Are Mixing Pizza and Self Driving Vehicles with the 9P’s of Marketing. Most of the time marketers can’t create customer value and build customer relationships by themselves. They need to work closely with partners and alliances…
Part 5 of 9: PROMOTION – from the 9 P’s of Marketing*
Let’s take a moment to look more closely at “Promotion,” one of the nine elements or components: Promotion: Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. The activities that communicate the…
Part 2 of 9: PEOPLE – from the 9 P’s of Marketing
NOTE: This is the 2nd in a special 9 part series on Larry Steven Londre’s 9 P’s of Marketing. “People,” one of the nine elements or components of marketing, is another addition to E. Jerome McCarthy’s original…
Part 1 of 9: PLANNING – from the 9 P’s of Marketing*
E. Jerome MCcarthy gave us the 4 P’s of the Marketing Mix all the way back in 1960. It’s been a great framework to learn about marketing. Much is owed to Jerry, who passed away just two…
VIDEO: How To – A Simple Marketing Planning Process
A lot of companies, large and small, get caught up in planning and marketing process. They work on goals, missions, and visions. They leap into tactics. They backtrack to strategies. They get lost in the process, literally….
VIDEO: Marketing vs. Promotion? What’s Up With That?
Everyone talks about marketing, and everyone talks about promotion. What’s the difference between those two terms? Are they interchangeable? Click on the video and see what the 2 Guyz have to say!
Hotel Differentiation & Hospitality Marketing
One of the strategic concepts the 2 Guyz on Marketing look is Promotion. Promotion is one of the key concepts shared with luminary E. Jerome McCarthy’s original 4 P’s of the Marketing Mix. It’s where all the…
Really Bad Definition of mar·ket·ing on bing.com
When the 2 Guyz On Marketing were young and you needed to know something, you went to a library and found an encyclopedia, or a book. Today you go to the internet. Even then, you used to…
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