Marketing efforts often start with “Planning” or solving a “People” problem and continue with new product development, with a Product, a product line or a service. Or it could be both, a product and a service, when…
NOTE: This is the 2nd in a special 9 part series on Larry Steven Londre’s 9 P’s of Marketing. “People,” one of the nine elements or components of marketing, is another addition to E. Jerome McCarthy’s original…
E. Jerome MCcarthy gave us the 4 P’s of the Marketing Mix all the way back in 1960. It’s been a great framework to learn about marketing. Much is owed to Jerry, who passed away just two…
It’s a question we get frequently from clients and students? Last month Larry went to a presentation on the “Death of Retail,” at the UCLA Economic Forecast. He mentioned to his table that the bet for over/under…
The 2 Guyz On Marketing take on the often confusing terms that marketers and advertisers use. These terms can be a bit confusing, so the 2 Guyz taken on the task of using the terms in sentences…
Targeting or “People,” under the Nine P’s Of Marketing may be more important than the copy in the tds. The 2 Guyz are all over this. The advertising budget in question isn’t that large at all. At…
What is a product that’s “new and improved” but looks and tastes worse? Bonus question…what cereal brand is bringing back artificial colors and flavors? General Mills is reintroducing the original version of its Trix product after customers…
Everyone talks about marketing, and everyone talks about promotion. What’s the difference between those two terms? Are they interchangeable? Click on the video and see what the 2 Guyz have to say!
One of the strategic concepts the 2 Guyz on Marketing look is Promotion. Promotion is one of the key concepts shared with luminary E. Jerome McCarthy’s original 4 P’s of the Marketing Mix. It’s where all the…
When the 2 Guyz On Marketing were young and you needed to know something, you went to a library and found an encyclopedia, or a book. Today you go to the internet. Even then, you used to…
Everyone knows the holidays are the biggest retail sales season. What was once a quaint time of changing weather and festive meals is now the Super Bowl season for promotion, selling, banners and retail sales. But what…
In this, the second part of our discussion of the new :06 commercial, the 2 Guyz On Marketing look at what marketing is, and how this new commercial fits the definition. Larry Steven Londre offers one unique…
The 2 Guyz On Marketing have found what may be the longest promotional TV tease related to the solar eclipse. There is promotional all around us all the time, but during this most recent eclipse event, it’s…
In early days there were :60 second commercials. Larry Steven Londre and Brian Hemsworth, the 2 Guyz On Marketing, spent much of their careers doing :30 commercials, with the occasional :15 or :10. Now we are witnessing…
