Repositioning A City – A Marijuana Story
Desert Hot Springs is one of those towns, close to the bright lights, but not close enough. Until now. Desert Hot Springs grew up on the wrong side of the tracks, or rather, wrong side of Interstate…
Cinemark’s Movie Club: Discounting, Promotional Announcements And The Fine Print Can Get You Into Trouble
The 2 Guyz On Marketing are here to serve, and we try to provide important information for everyday life. We also like to bring to you marketing insights. It’s the movie & holiday season, so today we…
Part 5 of 9: PROMOTION – from the 9 P’s of Marketing*
Let’s take a moment to look more closely at “Promotion,” one of the nine elements or components: Promotion: Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. The activities that communicate the…
Part 4 of 9: PRICE – from the 9 P’s of Marketing*
How does “Price” fit into the 9 P’s of Marketing? In sophisticated Marketing there are more than the classic four P’s of Marketing, but “Price “ is in the four P’s and is one of the important…
Part 3 of 9: PRODUCT – from the 9 P’s of Marketing*
Marketing efforts often start with “Planning” or solving a “People” problem and continue with new product development, with a Product, a product line or a service. Or it could be both, a product and a service, when…
Papa John’s Blaming NFL Player Protests for Poor Sales
Wow, an advertiser Papa John’s is blaming the NFL player protests for lack of sales. Hmm, is that the reason? Various news sources put the NFL ratings decline at about 5-6% this year, which is a pretty…
Zombie Marketing
Consumers today have lots of sources to find out information about products, product lines, product variables, product attributes, distribution options, strategic partnerships, pricing, sales promotions, new product development, and more. Well, as public servants, The 2 Guyz…
Part 1 of 9: PLANNING – from the 9 P’s of Marketing*
E. Jerome MCcarthy gave us the 4 P’s of the Marketing Mix all the way back in 1960. It’s been a great framework to learn about marketing. Much is owed to Jerry, who passed away just two…
What’s new In Advertising and Promotion?
It’s a question we get frequently from clients and students? Last month Larry went to a presentation on the “Death of Retail,” at the UCLA Economic Forecast. He mentioned to his table that the bet for over/under…
Dollaritas For Everyone!
As One of the 2 Guyz on Marketing, I (Larry) don’t believe Applebee’s offer of $1 margaritas during Neighborhood Appreciation October would get me in. They call them “Dollaritas,” those would fall under Product, in the Nine…
The Russian-Linked Political Ads
Targeting or “People,” under the Nine P’s Of Marketing may be more important than the copy in the tds. The 2 Guyz are all over this. The advertising budget in question isn’t that large at all. At…
Trix’s Tricky Marketing
What is a product that’s “new and improved” but looks and tastes worse? Bonus question…what cereal brand is bringing back artificial colors and flavors? General Mills is reintroducing the original version of its Trix product after customers…
Sherwin Williams Million Dollar Mistake
The 2 Guyz On Marketing Score This As “Stupid”. Using the nine P’s of Marketing, we put this under dumb “Presentation” and dumb Promotion“ by Sherwin Williams, the paint company. Sherwin Williams won’t be paying $1 million….
Hotel Differentiation & Hospitality Marketing
One of the strategic concepts the 2 Guyz on Marketing look is Promotion. Promotion is one of the key concepts shared with luminary E. Jerome McCarthy’s original 4 P’s of the Marketing Mix. It’s where all the…