The 2 Guyz on Marketing like Facebook. On the whole. Not sure, we don’t love the Russian connection, but the ability to connect with friends and family, distant ones in particular, serves a need. Most people use…
What Is Creativity? Sometimes it’s pure imagination. Better put, creativity is imagination and originality. So what do you do when you a producing the Academy Awards one year after their biggest flub…ever? Get creative. While your company…
In 2016, for Marketing professionals, brand managers, TV stations and the media, it sounded like a smart, strategic promotion and a bold move for General Mills to promote “no high fructose,” “no artificial colors” and “no artificial…
What’s does a billion dollars buy? It just bought a mall makeover in Los Angeles. The new Westfield Century City is a study in modern marketing, banking on high traffic to a traditional (aka offline). Consumers will…
The 2 Guyz teach Marketing. We teach about Planning and People, two of the 9P’s of Marketing. Marketing starts with planning and knowing who your target market is and what your potential buyers will look like. It…
Consumers today have lots of sources to find out information about products, product lines, product variables, product attributes, distribution options, strategic partnerships, pricing, sales promotions, new product development, and more. Well, as public servants, The 2 Guyz…
NOTE: This is the 2nd in a special 9 part series on Larry Steven Londre’s 9 P’s of Marketing. “People,” one of the nine elements or components of marketing, is another addition to E. Jerome McCarthy’s original…
A lot of companies, large and small, get caught up in planning and marketing process. They work on goals, missions, and visions. They leap into tactics. They backtrack to strategies. They get lost in the process, literally….
What is a product that’s “new and improved” but looks and tastes worse? Bonus question…what cereal brand is bringing back artificial colors and flavors? General Mills is reintroducing the original version of its Trix product after customers…
Here’s another couple of terms that can get misused or misunderstood by the way they are used. In this video 2 Guyz Larry Steven Londre sets the record straight on the terms “target audience” and “target market”….
In early days there were :60 second commercials. Larry Steven Londre and Brian Hemsworth, the 2 Guyz On Marketing, spent much of their careers doing :30 commercials, with the occasional :15 or :10. Now we are witnessing…
