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Just after having more ads than ever during the Super Bowl and Winter Olympics, NBC is cutting back. Comcast/NBCUniversal has announced that it will cut TV spots in primetime by 20% across all of their TV networks….
As marketers, we study targeting (“people, under the 9P’s,”) target markets and “target audiences.” Target markets is a marketing term and target audiences is a media term. Think buyers and consumers of media as a differentiator. One…
In 2016, for Marketing professionals, brand managers, TV stations and the media, it sounded like a smart, strategic promotion and a bold move for General Mills to promote “no high fructose,” “no artificial colors” and “no artificial…
Did you hear that Gerber has a new spokesperson or, in this case, a new spokesbaby, an 18-month-old with Down Syndrome? What do the 2 Guyz On Marketing look for in spokespersons or celebrities? Why use a…
The big game is over. Fortunes have been made…and lost. Had enough chips and dip? In Super Bowl LII TV viewers saw Doritos chips and Avocados From Mexico as two of the advertisers. Makes sense since most…
Maybe it’s the Product, a critical part of marketing. But the Grammys…simply not a great show. A million reasons not to continuing to watch the Grammys this week. I know a friend who posted she watched 30…
What’s does a billion dollars buy? It just bought a mall makeover in Los Angeles. The new Westfield Century City is a study in modern marketing, banking on high traffic to a traditional (aka offline). Consumers will…
Want to look smart, witty, and intelligent watching the TV spots in the Super Bowl next Sunday? Yes, the Super Bowl LII is next Sunday… As college instructors and bloggers, we want to help! The 2 Guyz…
Procter & Gamble wants to stop the “Tide Pod Challenge,“ which in 2018 is a social media trend. Teenagers are biting and eating a Tide pod, Proctor & Gamble’s single-load laundry detergent packet. There are videos promoting…
We Are Mixing Pizza and Self Driving Vehicles with the 9P’s of Marketing. Most of the time marketers can’t create customer value and build customer relationships by themselves. They need to work closely with partners and alliances…
Desert Hot Springs is one of those towns, close to the bright lights, but not close enough. Until now. Desert Hot Springs grew up on the wrong side of the tracks, or rather, wrong side of Interstate…
The 2 Guyz On Marketing live and grew up in California. Born, educated, trained in advertising and teach in California. It’s what we do. It’s what we love. Over the years we hadn’t seen too many Sonic®…
So there I am (2 Guyz Brian here), watching TV a week or so before Christmas. A busy season, lots of work, teaching, and travel, plus colds and flu. So I opted to catch up on a…
You go through the time and effort to research the market, buying potential. You segment it, then choose a segment to target. You position your product, to appeal to that segment. You create an advertisement, a commercial,…