Baddie Award for Bad Marketing
We all live and work in communities. Some small. Some large. But when it comes to marketing to our community, advertisers have to be even more sensitive during a crisis. This ad was published by Ford’s Simi…
Is 27 Years Too Long For A Banner?
Is 27 Years Too Long For A Banner That Says “Best Hamburger In Southern California?” The 2 Guyz on Marketing think “yes.” Why? Multiple reasons. 2 Guyz Larry remembers the on-air radio contest in 1991 on the…
How To Sound Like A Superbowl Advertising Expert
Want to look smart, witty, and intelligent watching the TV spots in the Super Bowl next Sunday? Yes, the Super Bowl LII is next Sunday… As college instructors and bloggers, we want to help! The 2 Guyz…
Part 5 of 9: PROMOTION – from the 9 P’s of Marketing*
Let’s take a moment to look more closely at “Promotion,” one of the nine elements or components: Promotion: Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. The activities that communicate the…
VIDEO: Is The :06 Commercial Good Marketing?
In this, the second part of our discussion of the new :06 commercial, the 2 Guyz On Marketing look at what marketing is, and how this new commercial fits the definition. Larry Steven Londre offers one unique…
Video: Are we ready for the :06 commercial?
In early days there were :60 second commercials. Larry Steven Londre and Brian Hemsworth, the 2 Guyz On Marketing, spent much of their careers doing :30 commercials, with the occasional :15 or :10. Now we are witnessing…
The Incredible Shrinking Spot
How will the :06 second commercial go over? The 2 Guyz On Marketing present a lot of current topics and ideas. This post involves creative and media and about TV spots. Not about :30’s or :15’s or…
Ad Critique: Smirnoff With Ted Danson
With advertising, promotion and PR examples, as one of the two Marketing Guyz, Larry feels Smirnoff Vodka’s promotional campaign, using print and TV, is trying to create buzz. Smirnoff is using two directions of an advertising campaign….
Marketing…with a capital “M”
“M” for Marketing, the “stuff” that makes business happen! So we’re going back and forth about whether or not the word “marketing” should be capitalized or not in our blog posts. Larry said yes. I said no….
What is Marketing? Part 1
What is marketing? Is it advertising, PR, SEO, or all of the above? We gotta start somewhere, so here goes. Marketing is huge so when one of us was asked recently “What is Marketing?” Larry said “Marketing…